INFLUENCE OF SOCIAL MEDIA AS TOOLS FOR POLITICAL PARTICIPATION IN KASTINA STATE SENATORIAL BYE ELECTION

 

 

 

 Abstract

The study examined social media as tools for political participation in Kastina State Senatorial Bye Election in 2018. The emergency and proliferation of social media otherwise known as citizen media has reshaped political education and mobilization in Nigeria. It offers platform for political debates, cyber activism, political campaign, political communication and political mobilization. The study was anchored on Technological Determinism Theory and Demoractic Participant Theory. Survey research method was used with the questionnaire serving as the research instrument to gather the required data. The data collected were analysis using descriptive statistics. Findings in the study show that majority of the respondents used social media to contribute to debates, sharing opinions and getting updates during the re-run election while it is also evidence that majority of the respondents use Facebook, Twitter, Instagram and Whatsapp more than any other social during the period. It is recommended that social media be used to enhance and improve public communication, mobilization, sensitization and true democracy in Nigeria particularly during voters’ registration, campaign and voting processes.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.