ABSTRACT: The research is set out to examine the influence of Sexual Dance Musical Videos on the Sexual Orientation of Students. The study is necessary at this time as many youth are seen with earpiece plug to their smartphones and tablet enjoying different kinds of music especially Hip hop as major source of entertainment. The study was anchored on Social Learning Theory and Cultivation Theory. Survey research method was adopted in which questionnaires 100 copies of questionnaire were administered to students that were purposive selected across departments within Osun State University community out of which 90 copies that were correctly filled were analysed using frequency and percentage method. Findings show that larger percentage of the students (80%) watch video music lots particularly Nigerian hip hop (63%) and foreign hip hop (27%) usually via smartphone, laptop and online (Youtube). The lyrics of most video music are said to be bad, yet they like it and believed it still entertain. They equally admitted that musical videos increase sexual feeling, love of money and breeding new slang among students while ladies are largely portrayed as sex agent and lubricants of life for men. It was recommended that Nigerian Hip Hop artistes should promote values, norms and culture of Nigeria through their music while government and other regulating agencies should stand up to sensitize and censor music that are lyrically and visually bad for public consumption.
1.1 Background of the study
Music is a source of entertainment and relaxation that had long been with man in history. Musical videos are seen as platforms for music stars to showcase their looks, dance steps and tell a story of their songs. In the Nigerian music landscape, it has grown beyond that into a medium for display of gangsterism, sex and violence. Nigeria musical videos have become bad deal for our impressionable youths who tend to copy most of what they see on TV and the internet. And the Nigerian cinematographers are pushing the limits and becoming more expressive in their shots (Ajose, 2015).
These days, caution has been thrown into the wind and their new form of entertainment is display of boobs, butt or bust cleavage, naked laps and other subtle erotic parts of the body. Studies have shown a connection between music videos and violent behaviour of adolescents. The study also shows a relationship between the imagery displayed in videos and inappropriate sexual behaviours.
However, Nigeria is a country where culture and religion dictate the perception or stance of the people on social behaviour. In fact, it is against many if not all Nigeria culture to appear nude especially among the Muslim, Hausa, Yoruba even the Igbo nation kick against indecent dressing. Over the years world views have continually detected the moral disposition of the world’s people. This is true for Nigerians and other countries. This comprehensive view is the fundamental cognitive orientation of an individual or society, encompassing the entirety of the individual or society’s knowledge and point of view (Wikipedia 2015)
Nnabuko, (2012) quoted Olu and Iduaja (2007) observe that, with the mass production of visual images made television, cinema, internet, etc, the world has eventually become a global village sharing different world views in common.
There is a common belief in Nigeria, that home movies and musicals negatively project the culture of Nigeria. That is why Frank Aig-Imoukahude in Opubor (1995) cited in Nnabuko, J. O. (2012) confirms that, “Many Nigerians have complained of the poisonous content of films shown on the screens in Nigeria. A great number of people have criticized the nation’s television for featuring materials which have contradiction or erode, the quality of life and undermine the people’s values and norms.
Over the years, Nigerian movies and musical videos (Hausa, Igbo, Yoruba and English) have always been a means of propagating and projecting our cultural norms and values to the outside world. Those were the days when our film and musical industry act as a measure of a role model to the larger society.
The Youth Awake Movement of Nigeria (2013) posits that both the actors, actresses and musicians preaches to the people about the best way to live their lives in the society. Then, our film and musical video producers, directors and actors are epitomes of African heritage, showcasing us positively to the entire world. These roles they played in the society, makes them more relevant to the people even than our leaders. People used to copy most of their lifestyles exhibited in many of their roles and characters in their movies.
This exemplary and distinct role they played in the society earned them many respects and awards both at home and abroad. Many of these films and musical videos in the past have helped to restore many broken homes and marriages, helped to redefine the values in the society positively, even as a template in leadership style. Many of these films and musical videos used to preach against unhealthy practices like ritual killings for money, use of human being for sacrifice, gender inequalities, wicked acts and many more societal vices. Some of these film makers and musicians who have made the industry what it is today include Hebert Ogunde, Papa Ogungbe, Baba Sala, Ayinla Omowura, Sikiru Ayinde Barrister, King Sunny Ade, Ebenezer Obey, Yusuf Olatunji, Iya Rainbow, Mama Awero, Oga Bello, Jide Kosoko, Pa Ade Love, Baba Ayo Feyikogbon, Jinadu, Ajileye, Ayinla Kolington, Orisabunmi, Ogogo, Yinka Quadri, Shola Shobowale and many more in the Yoruba film and musical industry. Also, in the English and Igbo sector includes Saint Obi, Olu Jacobs, Pete Edochie, Osadebe, Oliver de Koko Ramson Noah, Bimbo Akintola, Liz Benson, Joke Da Silver, Sam Loko Efe, Enebeli Elebuwa, Justus Esiri and many more.
This day, good parents who wish to train their children in the right way and way of God are now selective in the choice of films and musical videos they buy and watch at home. The rate of indecent and nude dressing in our movies and musical videos this day calls for a greater concern from everyone. The influx of Nigeria market with indecent and unholy movies especially soft porn and crime movies makes the industry a non go area for a good and well brought up child especially female no wonder many of the local pop stars are school dropout. This sexual musical video is becoming rampant among the Hip Pop artistes. Ajose, (2015) offers the following in his post on Vanguard online news blog:
Reminisce released “Skilashi” in 2015. Just like his previous sensual video, Tesojue, Reminisce continues to push the limits as far as releasing shocking videos is concerned.The Alaga Ibile crooner makes use of vulgar lyrics and obscene images in this video.The visuals are filled with different scenes where the video vixens can be seen dancing provocatively and occasionally revealing their bums. In other words, this video falls into the category of a soft porn. Lately, Reminisce has been releasing sexually charged videos without thinking of the harmful effects it will have on the younger generation.
Olamide released a sexual video titled “Falila Ketan” in 2015 message were passed in a music video where bums are being shaken in most of the scenes? This is the question that comes to mind when you watch Olamide’s Falila Ketan. All you can see in the video is skimpily dressed ladies twerking their God-given bums. It’s not the kind of video you want to watch in the presence of your children, if you don’t want to answer inquisitive questions.
Niyola-Love to love you released in2014. Before the video of this song was released, the beautiful RnB singer, Niyola, posted a picture from the video shoot with her upper body laid bare, covering her breasts with her arms. This generated various negative comments on the social media. Love to love you is a love song with sexual connotations, provocative dance steps and erotic steamy scenes. The video was shot in New York and shows how Niyola loves to show love to her man. The video is directed by Kemi Adetiba.
Wizkid equally released a video titled “Expensive Shit” in 2015. Though this song has an amazing Afrobeat feel, it still goes on to unveil some shocking raunchy scenes and suggestive dance styles. The visuals were shot in South Africa and capture Wizkid in the midst of skimpily dressed video vixens.Towards the end of the video,Wizkid cuddles one of the video vixens, puts her in a compromising provocative posture, as though he is ready to take her to the ‘Next level’.
Others are Davido Davido Seyi Shay-Crazy in 2014. Seyi Shay’s vocal dexterity is in no doubt, but same cannot be said of this music video which has many question marks over it. The visuals have various sexual scenes blended with provocative dance steps. In a particular scene, Wizkid is spotted in a romantic position with Seyi Shay. This short scene has Seyi Shay seizing Wizzy’s crotch. In short, almost all Nigeria pop stars both male and female are not left out of this sexual dance video clips. It is against this backdrop that the research examines the influence of sexual dance musical video in Nigeria with a study of students of Osun State University, Osogbo.
1.2 Statement of the Problem
Nigerian music and Nollywood movies have been accused of been portrayal of foreign pattern of social life, in terms of dress, sex scenes, nudity, obscenity, vulgar language, curse, smoking, drinking hard drug. These styles are self-injurious in nature, and likely to affect the youths etc. Also, the failure by musical producers to make any strong comment against social ills is a short coming of the industry that shown illicit sex scenes in the video. Similarly, lack of policy and laws to guard the youths make the issue worse as it left then to be brain washed and eroded culturally, morally and religion wise.
1.3 Objectives of the Study
- To examine the level of exposure of UNIOSUN students towards sexual dance musical videos.
- To know the extents which sexual dance musical videos are influencing sexual orientations and perceptions of students in Osun State University.
- To ascertain the various effect(s) that the sexual dance musical video have caused students of Osun State University.
- To find out ways by which sexual dance musical video can be curbed in among society.
- To examine students perception about the roles ascribe to women and men in sexual video musical clips.
1.4 Research Questions
- What is the level of exposure of Osun State University students towards sexual dance musical videos?
- To what extent do sexual dance musical videos influence sexual orientations and perceptions of students of Osun State University?
- What effect(s) has the sexual dance musical video cause students of OSPOLY?
- What are the perception of students about the roles ascribed to women and men in sexual video musical clips?
- In way can sexual dance musical video be curbed in our society?
1.5 Scope of the Study
The study which examine the influence of sexual dance musical video on the sexual orientations among students has been narrowed in scope to the of Osun State University due to the limited time available for carrying out this study, inadequate fund, proximity and because this kind of attitude is currently witnessed among students making it a suitable area to carry out his study. Equally, the demographic variables of the respondents will be examined before the structuring and administration of the research instrument (questionnaire) such factors include but not limited to the age, sex, marital status and academic level etc.
1.6 Significance of the study
Research of this nature will assist the society, individual, government, media industry, film industry, musical industry and all other bodies regulating media contents.
It will help providing solution to lapses in Nigerian musical, nollywood industry especially in the aspect of promoting and preserving Nigeria cultural heritage and social norms. It will enable the government and policy makers to put adequate measures in place to check the influx of Western cultures into Nigeria musical and film sector. It will help remove the idea of imitating foreign cultures or ways of life from Nigeria society.
The conduct of this research will enable the government to know what role the media can play in the development of a country and therefore, harness the mass media especially musicals and films in the democratic process and development process in general. Regulating bodies will also take a clue from this research on ways to curb the abuse and use of uncultured dressing, scenes e.t.c. Researchers who may want to further their study in any related aspect of this research will find the research helpful as it forms bulk materials on the musical, film industry, media and other academic.
1.7 Operational Definition of Terms
Influence: This entails the various impacts that sexual dance musical video could cause the people in especially among students.
Musical Videos: These are moving pictures and motion that accomplish sound in a video musicals usually shown in a cinema, television, DVD, VCD and to the recent online platforms such as Youtube etc.
Moral Behavior Is an action that produces good outcome for the individual and members of a society.
Sexual Dance Musical Video: This is the act of showcasing a single gender or both genders in seductive way in the music video in order to lure or create some sexual impression in the mind of the audience.