INFLUENCE OF MASS MEDIA CAMPAIGNS ON CHILD ABUSE IN NIGERIA

ABSTRACT

The study investigated the influence of mass media campaigns on child abuse in Nigeria (A study of Ose L.G. Ondo State). Mass media are no doubt an instrument for mobilization and development. The study was anchored on Agenda Setting Theory and Social Responsibility . This research adopted survey method with 120 questionnaires administered to 120 respondents of which 100 were collected. The data were analysed in frequency and percentage tables. Findings show that child labour campaigns are often exposed to via the radio and newspapers. Also, majority of the respondents claimed that mass media have been able to sensitize the public on child abuse and labour as 5% of the respondents once victims of child abuse. Meanwhile. poverty, culture /tradition and illiteracy are some of the factors responsibility for high child abuse in Ose L.G. This study recommends that government should embark on public enlightenment campaigns to educate the public on the social dangers of child abuse and labour while government should promulgate laws against the abuse of children.

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