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IMPACT OF WESTERN TELEVISION STATIONS ON THE OPERATIONS OF BROADCASTING STATIONS IN NIGERIA

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The research examined the Impact of Western Television Stations on the Operations of Broadcasting Stations in Nigeria with a particular focus on BBC and OSBC. The study was anchored on Cultivation Theory, Social Norms Theory And Social Learning Theory. Survey research method was used with 100 copies of questionnaires distributed to the respondents in Osun State Polytechnic, Iree while 100 copies were retrieved which were analysed using frequency and percentage method. Findings show that many of the respondents spent 4-10 hours watching television programmes and many of the respondents still prefer OSBC to BBC due to richness in local contents. Also, News is the most frequently watched programme on television among the respondents while many of the respondents claimed that watched OSBC news with many of the respondents do not watch BBC news. Many of the respondents prefer OSBC to BBC for the best reasons known to them while larger percentage of the respondents have preference OSBC due to its local contents. It is recommended that Nigerian journalists should be aware of his responsibilities towards the community which is the principle way of helping development by designing programmes that are culturally oriented.

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KEYWORDS: Impact, Western Television, Stations, Operations, Broadcasting Stations.  

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