CHALLENGES OF NEWSPAPER CIRCULATION IN NIGERIA

Newspaper circulation is gradually on the decline with newspapers organization now sold less copies. The problems are not far fetch as majority of Nigerian readers are poor in reading and finance thereby finding it difficult to buy a copy of newspaper at the rate of 150-200 naira daily. They resort to look for a newspaper stand to read freely or pay just a token amount of 20 to 50 naira to read as many newspapers as possible. Other contributing factor is the fact that people can now read news on a daily basis online. The study therefore, examined the challenges of circulation in newspaper production in Nigeria” (A case study of Nigerian Tribune Newspaper). The study employed survey research method to elicits data from the respondents and one hundred and twenty respondents were drawn through non-probability sampling method. It is recommended that government should increase the salary of workers so that majority of them can afford buying at least a copy of a newspaper every day.  Job should be provided for the millions of unemployed to improve the standard of living of Nigeria youths.

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