ANALYSING THE IMPLICATIONS OF SOCIAL MEDIA ON PRESS OBJECTIVITY

Abstract

The research analyses the implications of social media on press objectivity with a focus on students of Osun State Polytechnic, Iree. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used while data were collected using questionnaire. The questionnaire was administered to 250 respondents that were drawn using non-probability method. Out of 250 copies of questionnaire that were administered, 221 copies were turned and analysed using frequency and percentage with tables. Findings show that majority of the respondents (58%) use social media lots while it is obvious that substantial numbers of the respondents use Smartphones and other latest devices such as ipad, iphone and tablet to access the social media and internet. It is evident that many of the respondents (82%) spend reasonable amount of time on social media doing different things. Also, Whatsapp, Facebook and Instagram are the most preferred social media among the respondents. Respondents (58%) admitted that social media affected press objectivity. Also, majority of the respondents (65.6%) believe in the information they receive on social media averagely. Many of the respondents said social media has to a large extent diminishes the popularity of traditional media among the people. The study recommends that media organizations and press bodies should organize seminars and workshops to sensitize and educate journalists on the impact of social media tools and how they can embrace social media to improve their skills and professionalism.

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