IMPACT OF COMPUTER APPLICATION ON BROADCAST MEDIA

ABSTRACT: The research examined the impact of computer application on broadcast media with a focus on Ondo State RadioVision Corporation, Orita-Obele Akure. Information and Communication Technology especially computer has changed mass media production and distribution in Nigeria. The study which was anchored on Technological Determination Theory which emphasized that as we move from old technology to the new one, it influences the way we do things. A survey research method was used while the data collection instrument for this study was questionnaire. the copies of questionnaire were administered to 150 respondents that were drawn using simple random technique out of which 140 correctly filled were analyzed using frequency and percentage method. Findings show that news gathering and dissemination, sound and audio editing, jingles and other related commercials are some of the areas in which the impact of computer/ICTs have been felt in broadcasting media. The findings also showed that epileptic power supply, inadequate knowledge of computer, poor training of staff and cost of ICT devices are all possible challenges facing journalists in the effective use of ICT to its fullest. the study recommended that media practitioners should not see modern communication technologies as an evil but rather as blessing to journalism.


COMPUTER APPLICATION ON BROADCAST MEDIA

Table of Contents

Title page i

Certification ii

Dedication iii

Acknowledgement iv

Table of Content             vi

Abstract viii

CHAPTER ONE

1.0 Introduction 1

1.1 Background to the Study  1

1.2 Problem Statement

1.3 Objectives of the Study 4

1.4 Research Questions 5

1.5 Significance the Study 5

1.6 Scope of the Study 5

1.7 Limitations to the Study 6

1.8 Operational Definition of Terms 6

CHAPTER TWO

2.0 Literature Review 7

2.1 Empirical Framework 7

2.2 Conceptual Review 8

2.3 Theoretical framework 24

CHAPTER THREE

3.0 Research Methodology 26

3.1 Research Design 26

3.3 Restatement of Research Questions 26

3.4 Characteristics of the Study Population 27

3.5 Sample Size 27

3.6 Sampling Technique 27

3.7 Administration of Data Collection Instrument 27

3.8 Validity and Reliability of Research Instrument 27

3.9 Data Collection Instrument   28

3.10 Data Analysis Method 28

CHAPTER FOUR

4.0 Data Presentation and Analysis 29

4.1 Data Analysis 29

4.2 Discussion of Findings 39

CHAPTER FIVE

5.0 Summary, Conclusion and Recommendations 40

5.1 Summary 41

5.2 Conclusion   41

5.3 Recommendations 41

References 

Appendix


CHAPTER ONE

Introduction

1.1 Background to the study

Broadcasting has been at the fore front of many technological changes, mostly in digitalization and enhancement of existing technologies. For example, digital technologies now permit listeners to obtain traffic information and news per se, while listening to a cassette, compact disc and radio station, etc.

We are all living in a changing world, and over the past many years, we have been conditioned to accept changes in the way we think and relate. Thus, communication between the peoples of the world which sounded impossible before is now becoming a reality in our very eyes, giving practical meaning to Marshall McLuhan’s view of the world as a global village interlinked by communication technologies  (Olayinka, 2015).   

Information and Communication Technologies (ICTs) are electronic machines and devices. Their application have both computing and communication capabilities. They range from physical devices like digital cameras, tape recorders, computers, sensing devices, scanners, mobile phones, etc to the internet, teleconferencing, satellites, etc. Their application is broad and cuts across all interpersonal and mass communication media, giving more power, robustness and veracity to their operations and performances. The broadcast media particularly the radio has remained the most persuasive, accessible, affordable and flexible mass medium available in cities, urban towns and rural areas. It is often the only mass medium available to majority of the people.

The application of Information and Communication Technologies into broadcasting is therefore designed to boost and enhance qualities of broadcast programmes. It is also believed that the business of broadcasting has been elevated with the application of Information and Communication Technologies.

At whatever level communication in the society is examined, whether intra personal or inter personal, group, or mass communication, a paradox is evident: contemporary human communication is becoming more complex by the day, but simultaneously, it is being simplified by the use of internet and ICT devices.

ICT and other Internet enabled devices have enhanced broadcast media performance in the area of feedback, endless task of information storage, retrieval and updating in the process of mass communication has been made easy by Internet/ ICT, Internet/ICT has significantly enhanced production processes in mass communication by easing communications problems among reportorial, desk, and production crews, Reporters can be anywhere over the world and report live during the live broadcast and  Online radio and TV become possible as people all over the world can enjoy radio at anywhere by just logging into the website of news body or download their mobile application on Smartphone (Olayinka, 2015).

It is against this background that the study examines the impact of computer application in broadcasting with a specific focus on Ondo State RadioVision corporation, Orita-Obele Akure in order to know the extent at which computer and other ICTs is influencing their news gathering, programming, programmes processing and distribution in Nigeria.  

1.2 Statement of the Problem

Going by global trends, which foretell an increase in the employment and the deployment of ICTs in news processing, in order to achieve better efficiency, accuracy, and speed up operations of news processing. Arguably the employment of ICTs in the newsroom and in news processing activities will increase cost, as money would have to be invested into acquiring both hardware and software.

However, when Information and Communication Technology is discussed, it puts people out of jobs. The reverse is often the case. This technology takes over mechanical assignment and frees individuals for more intellectual productive work. 

Similarly, if this technology will achieve its overall objective, there is need for faster and more accurate means of solving manual operations of information gathering, processing and information dissemination as provided by ICTs, the complexities of modern technology have produced great mathematical, scientific, and engineering problem and hence, enhanced news processing and reporting. 

It is against this background that the research examines how much contributions have Information Communication Technology brought to journalism especially in changing the ways production and distribution of mass media contents at Ondo State RadioVision Corporation, Orita-Obele Akure.

1.3 Objectives of the Study 

The purpose of this study is to attempt a pure objective assessment aimed at improving our understanding of the effect of internet on broadcast media performance. Thus, the purposes of this study are:

i.     To examine the extent in which Ondo State RadioVision Corporation (OSRC) are exposed to the Internet/ICT devices in news gathering and     

         dissemination.

ii.     To know the type of computer and Information and Communication Technology devices used by the OSRC journalists.

1.4 Research Questions 

  The research shall provide answers to the following questions:

i.      To what extent are journalists in OSRC exposed to Information and Communication Technologies for information gathering, processing and

        dissemination?

ii.      What type of computer and Information and Communication Technology devices have journalists in OSRC adopted?

1.5 Significance of the Study

The findings as a result of this study are expected to provide information that would help media organizations particularly broadcast stations improve with the use of ICTs as well as provide insight to OSRC journalists. 

It will also help the station make necessary amends in the positive direction where they are found to be lacking behind and equally provide model for researchers and institutions of higher learning by serving as a reference point. 

It would also help broadcasting stations tackle possible problems associated with the use of Information and Communication Technologies because of its technicality.

1.6 Scope of the Study

This study has been limited in scope to the journalists (correspondents) in Ondo State RadioVision Corporation (OSRC) due to time, finance and other logistics. Other factor responsible for the selection of OSRC is due to the familiarity of the state to the researcher. The demography of journalists OSRC will be considered before the structuring and distribution of research instrument to respondent, such factors include but not limited to the sex, age, marital status, educational level, knowledge of computer and Internet/ICTs etc.    

1.7 Operational Definition of Terms

Impact: It refers to the contributions of computer to journalism practice particularly in OSRC.

Computer: This refers to the electronic device that collect data, process data and give the result of the data inform of information, it is tools for collecting information, processing and distributing news in Nigeria.  

Internet: This entails all equipment and devices employed by OSRC who are using the internet facilities for their daily operations, such as smartphones and computer that are use in the day to day reportorial and programmes    

ICT: This refers to the Information and communication technologies that are used in broadcast media for various purposes to advance their performance and used in accomplishing communication efficiency and effectiveness.

Journalism: This is represented by OSRC, it gathers, process and disseminate information to the target audience, especially large and heterogeneous audience particularly those residing in Ondo etc. 


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COMPUTER APPLICATION ON BROADCAST MEDIA

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