APPRAISING THE USE OF DRUMS AS A MEDIUM OF COMMUNICATION IN IMESI-ILE COMMUNITY

Abstract The research is set out to appraise the use of drums as means of communication in Imesi-Ile community because traditional means of communication otherwise known as trado-media communication has been part and parcel of African society and Yourba people during occasions such as coronation, funeral ceremony, traditional festival, naming ceremony among other community base events. The study was anchored on Medium Theory and Theory of SMCR in Drumming. The study used survey research method and questionnaires to elicit responses from the 250 respondents within Imesi-Ile community who were purposively through non-probability technique out of which 226 copies were correctly …READ MORE …

ANALYSING THE INCREASING COMPETITION BETWEEN NEWS BLOGGERS AND TRADITIONAL JOURNALISTS

Abstract The study analyzing the increasing competition between news bloggers and traditional journalists in Nigeria. The emergence, proliferation and advancement in information and communication technology which has brought about social media, blogging and other digital platforms that have revolutionalised the practice of journalism not only in Nigeria but through the world. The research was anchored on Technological Determinism and Diffusion of Innovation Theory. Survey research method was used coupled with questionnaire as data collection instrument. The sample size for this research was sixty (60) journalists who were purposively drawn from NUJ, Press Centre, Osogbo and another 5 bloggers that responded …READ MORE …

ROLE OF PUBLIC RELATIONS IN ENHANCING PEACE IN HIGHER INSTITUTIONS

Abstract The study examined the effective role of public relations in enhancing peace in higher institutions” (A case study of Osun State Polytechnic, Iree). Public relations has remained a powerful tool in building and maintaining mutual understanding in every organization including creating and maintain good rapport between and among its various public, It also help in building good image and satisfy the needed information by the public. The role of public relations cannot be overlooked in higher institution as it creates a good name in higher institutions of learning. Critical reviews to related literature were made. Relevant theories were used …READ MORE …

ASSESSING THE LEVEL OF DIGITALIZATION OF BROADCAST MEDIA IN OSUN STATE

Abstract Digitization of broadcasting media is a special phase in the history of Mass Media in Nigeria and all over the world especially in this 21st century. The research therefore, assesses the level of digitalization of broadcast media in Osun State especially among journalists in Osun State. The study was anchored on the Diffusion of Innovation Theory and Technological Determinism Theory. Survey research method was used coupled with questionnaires that were administered to the respondents among journalists in Osun State using purposive sampling technique out of which 90 copies were returned and analysed using frequency and percentage. Findings have shown …READ MORE …

ANALYSING THE IMPLICATIONS OF SOCIAL MEDIA ON PRESS OBJECTIVITY

Abstract The research analyses the implications of social media on press objectivity with a focus on students of Osun State Polytechnic, Iree. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used …READ MORE …

APPRAISAL OF CORPORATE SOCIAL RESPONSIBILITY IN SOME SELECTED BANKS

ABSTRACT The research appraises corporate social responsibility in some selected banks in Osogbo particularly in the First Bank, GTB and Diamond Bank respectively. For organisation to grow, survive and have favourable image, it must be socially responsible because it is regarded as the overall personality of an organisation while it serve as a soft selling strategies. Stakeholder Theory and Gruning & Hunt Model was used. Survey research method was used while the data collection instrument used was the questionnaire. The study will employ Non-probability sampling technique to select 150 respondents in First Bank, GTB and Diamond Bank. The data were …READ MORE …

ANALYSING THE IMPLICATIONS OF SOCIAL MEDIA ON PRESS OBJECTIVITY

Abstract The research analyses the implications of social media on press objectivity with a focus on students of Osun State Polytechnic, Iree. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used …READ MORE …

ANALYSING THE CHALLENGES FACING THE MEDIA IN A CAPITALIST ECONOMY

Abstract The research study analyzes the challenges facing the media in a capitalist economy with a focus on journalists in Lagos, the commercial nerve of Nigeria loaded with many private media establishments. The study anchored on the four normative theories of the press particularly the Social Responsibility Theory, Libertarian Media Theory and Social Communist Media Theory. Survey research method and questionnaire were used as a research instrument to gather the required data. 100 respondents among journalists in Lagos were randomly drawn using convenience sampling technique. The data were analysed using frequency and percentage table.  Findings in the study show that …READ MORE …

INFLUENCE OF OUTDOOR ADVERTISING ON POLITICIANS’ ELECTORAL SUCCESS

The research examined the influence of outdoor advertising on politicians’ electoral success using the 2014 and 2018 Osun governorship election as a yardstick. It is of note that; the presence of various outdoor media platforms like billboard, poster, banner e.t.c has command a large number of followership for candidates. This research was anchored on Uses and Gratification Theory and Psychodynamic Theory. The research also used survey research method coupled with 250 copies of questionnaires that were administered to respondents within Ifelodun local government from which 220 copies were correctly filled and analyzed using frequency and percentage table method. Findings show …READ MORE …

IMPACT OF COMPUTER APPLICATION ON BROADCASTING

The research examined the impact of computer application on broadcasting(A case study of Ondo State RadioVision Corporation, Orita-Obele Akure). Information and Communication Technology especially computer has changed mass media production and distribution in Nigeria. The study which was anchored on Mediamorphosis theory and Technological Determination Theory which emphasised that as we move from old technology to the new one, it influences the way we do things. A survey research method was used while the data collection instrument for this study was questionnaire. the copies of questionnaire were administered to 150 respondents that were drawn using simple random technique out of …READ MORE …

APPRAISAL OF INDIGENOUS LANGUAGE USAGE IN TELECOMMUNICATION CUSTOMERS’ CARE ON SUBSCRIBER SERVICE SATISFACTION

Abstract The study appraises Indigenous Language usage in telecommunication Customers’ Care on Subscriber Service Satisfaction among Osun State Polytechnic Students Iree.  The rationale for carrying out this study is to investigate the degree at which telecommunication service people in indigenous language and the extent which people also prefer to be served in indigenous language among other objectives. This research was anchored on Grunig and Hunt Model of Public Relations, Integrated Marketing Communication Theory and Accommodation Theory respectively. Survey research method and questionnaire were used as research instrument to gather the required data. Accidental sampling technique was used to select 100 …READ MORE …