ATTITUDE OF OSUN STATE ELECTORATE TO E-CAMPAIGNS IN THE 2018 GOVERNORSHIP ELECTION

Abstract

The study examined the attitude of Osun State Electorate to E-Campaigns in the Coming2018 Governorship Election. The emergency and proliferation of social media otherwise known as citizen media has reshaped political education and mobilization in Nigeria. It offers platform for political debates, cyber activism, political campaign and political mobilization. The study was anchored on Technological Determinism Theory, Social Responsibility Media Theory and Democratic Participant Media Theory respectively. Survey method was adopted while the data collection instrument was questionnaire. 250 copies of questionnaires were administered to the respondents in five strategic locations particularly in Oke-Fia/Alekuwodo, Olaiya/Asubiaro, Ogo Oluwa, Ita-Olokan/Isale-Osun and Station Road/Oja-Oba out of which 221 correctly filled were analysed using frequency and percentage method. Findings show that political office holders, politicians, including president and governors now have and manage social media account particularly on Facebook, Twitter, Instagram among others. Political leaders and political candidate now share their political agenda, manifestoes and mobilize people towards achieving their goals. It is recommended that, social media can be improved to enhance better public mobilization, sensitization and true democracy in Nigeria through citizen sensitization programmes, registration that involve national identity card.

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