STUDENTS RATING AND ACCEPTABILITY OF RADIO STATIONS IN OSUN STATE

Abstract

The study examines the level of acceptability and ratings of radio stations in Osun State among students of Osun State Polytechnic Iree. Media programming has been one of the important yardsticks to measure the effectiveness and rating of the popularity of media houses. The research was anchored on the Uses and Gratifications and Source Credibility Theory. Survey method was used in this study while questionnaire was used to elicit responses from the respondents who are students of Osun State Polytechnic, Iree. 250 students were sampled using probability sampling techniques. The data collected were analysed using frequency and percentage method. Findings show that majority of the respondents (76%) listen to radio stations and spend between 1-4 hours. It is also reported that many of the respondents preferred news, politics, and health programmes to others on Rave F.M followed by OSBC and Gold Fm respectively. The study recommends that media ownership should be based on national interest and public interest so that many audiences will show interest. The media should also develop programmes and activities that are very interesting and audience driven that will make them stay turn rather than flowing away.

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