ATTITUDE OF OSUN STATE ELECTORATE TO E-CAMPAIGNS IN THE 2018 GOVERNORSHIP ELECTION

The study examined the attitude of Osun State Electorate to E-Campaigns in the Coming2018 Governorship Election. The emergency and proliferation of social media otherwise known as citizen media has reshaped political education and mobilization in Nigeria. It offers platform for political debates, cyber activism, political campaign and political mobilization. The study was anchored on Technological Determinism Theory, Social Responsibility Media Theory and Democratic Participant Media Theory respectively. Survey method was adopted while the data collection instrument was questionnaire. 250 copies of questionnaires were administered to the respondents in five strategic locations particularly in Oke-Fia/Alekuwodo, Olaiya/Asubiaro, Ogo Oluwa, Ita-Olokan/Isale-Osun and Station …READ MORE …

STUDENTS RATING AND ACCEPTABILITY OF RADIO STATIONS IN OSUN STATE

The study examines the level of acceptability and ratings of radio stations in Osun State among students of Osun State Polytechnic Iree. Media programming has been one of the important yardsticks to measure the effectiveness and rating of the popularity of media houses. The research was anchored on the Uses and Gratifications and Source Credibility Theory. Survey method was used in this study while questionnaire was used to elicit responses from the respondents who are students of Osun State Polytechnic, Iree. 250 students were sampled using probability sampling techniques. The data collected were analysed using frequency and percentage method. Findings …READ MORE …

ANALYSIS OF SOCIAL MEDIA AS A TOOL OF CITIZEN PARTICIPATION IN GOVERNMENT

The research is set out to analyse social media as tool for citizen participation in government. It is essential to carry our this study especially in this era as citizens are no longer passive audience rather an active audience who are part of information gathering unlike in the days of government media monopoly and hegemony. The research was anchored on Technological Determinism Theory and Social Media Networking Viral Model. Convenience sampling technique was adopted to select respondents in major strategic locations within Lagos state and 40 respondents were picked each from Oshodi, Ojota, Ikeja, Mushin/Ladipo and Yaba/Akoka making the sample …READ MORE …

COMPARATIVE ANALYSIS OF NEW MEDIA AND MAINSTREAM MEDIA EFFECTIVENESS AMONG ADVERTING AGENCY IN LAGOS

One of the most important things to pay attention to when planning advertising campaign is the choice of media otherwise known as media selection which is mostly influenced by the target audience. The research is therefore comparatively analysing media preference among advertisers in Ikeja local government with the view to know which media they like and why they are preferred. This research was anchored on the Uses and Gratifications, Source Credibility Theory. The study used In-Depth interview was used to analysis the data obtained from the In-depth Interview conducted with experts in the advertising agencies particularly at Resone Media, Marketing …READ MORE …

ASSESSMENT OF TELEPROMPTER IN NEWS AND PROGRAMMES PRESENTATIONS

The research assessing Teleprompter in News and Programmes Presentations with a specific focus on OSBC television, especially from some newscasters and presenters who have used and experienced how teleprompter work. Survey research method was used coupled with 100 copies of questionnaire that were administered to the purposively selected news casters and presenters. The data collected were analysed using frequency and percentage method. Findings show that lots of television stations especially OSBC and other national and International channels are now using teleprompter to a high extent (59%) and they used teleprompter often for news presentations. Similarly, (88.2%) of the respondents were …READ MORE …

EXAMINATION OF EFFECTIVENESS OF PHOTOGRAPHS IN PRINT JOURNALISM

The study is set out to examine the effectiveness of photographs in print journalism. Photography is believed to be one of the most effective elements in drawing attention because photographs play a very prominent role in magazine and the world of print media in general. It communicates messages even to the illiterates. The study is anchored on the Source Credibility Theory. Survey research method was adopted in which questionnaire was used as data collection instrument while 100 respondents were selected within four newsstands in Osogbo particularly at Oke-Fia Newstand, Ayetoro Newstand, Gbemu Newsstand and Olaiya newsstand respectively using accidental sampling …READ MORE …

AN ASSESSMENT OF THE POPULARITY AND RATING OF SATELLITE TELEVISION IN ILORIN

The research is set to assess the popularity rating of satellite television in Ilorin South Local Government. The study was anchored on Cultural Imperialism Theory, Cultivation Theory the Uses and Gratifications Theory. Survey research method was used and questionnaire was the instrument for data collection. Multistage random sampling technique was used to select 90 respondents in Ilorin South Local Government. The data collected were analysed using frequency and percentage method. Findings in the study show that majority of the respondents have access to satellite television network in their respective locations and satellite television is one of the most used among …READ MORE …

ANALYSING SOCIAL MEDIA AS TOOL FOR SOCIAL RELATIONS AMONG STUDENTS

The research analysing social media as tool for among Osun State Polytechnic Students Iree. The research was anchored on Technological Determinism Theory, and Social Category Theory. The study used survey method while questionnaire was used to elicit responses from the 150 respondents who are students of Osun State Polytechnic Iree that were selected using probability sampling (simple random sampling technique). The data collected were analysed using frequency and percentage method. Findings revealed that, almost all students are using one type of social media and they spend great time on Facebook, Whatsapp and Instagram. Respondents’ busiest activities on social media are …READ MORE …