PERCEPTION OF STUDENTS TOWARDS THE VOICE REALITY SHOW

ABSTRACT: The study examined perception of students towards the Voice reality show. It is a music competition, music coaching and music mentorship which involved music superstars and upcoming artiste. The uniqueness of the show includes the prize award, recording deal, voters’ contribution and host of other. The study was anchored on the framework of Cultivation Analysis and Social Learning Theory. Survey research method was adopted in which questionnaire was administered to elicit responses from the respondents. Frequency and percentage was used to analyzed the data. Finds shown that majority of the respondents exposed to the Voice Reality Show. Substantial numbers of the respondents participated as mere TV audience and voters. It was recommended that the Voice Reality show should extend the show beyond the city media to the rural or community television stations in order to catch the attention of the rural dwellers as well.

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VOICE REALITY

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