INFLUENCE OF FACEBOOK ON THE BEHAVIOURAL PATTERN OF NIGERIA YOUTHS IN AKURE

Abstract

The research examines the influence of Facebook on the behavioural pattern of Nigeria Youths in Akure, Ondo State, Nigeria particularly among the Federal University of Technology, Akure. The study is explained on the framework of Agenda Setting and Diffusion of Innovation Theories. The study adopted survey research method coupled with 200 copies of questionnaire that were administered to the respondents who were selected within the Federal University of Technology,  Akure using simple random sampling technique. The data collected were analysed using frequency and percentage table. The findings show that Facebook is often used by the respondents while the busiest activity of the respondents is to chat, share of information, photos and doing business. Similarly,many of the respondents concur that Facebook is very important to them. Although, youth are somehow addicted to Facebook, as many spent lots of time on Facebook. It is also noted that majority of the respondents have changed in their pattern of behaviours ranging from romance, gossip, confidence to express and emotional management.      It is recommended that there is a need for social media users to understand why they are joining the social media in the first place so that they would not be overcome by any negative impacts but rather use these sites for maximum benefit.

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