LINK BBC WITH MEDIA IMPERIALISM

Chris Barker (2004) Defines cultural imperialism as a process involving the domination of one culture by another. Media imperialism is a twin sister of cultural imperialism. Media imperialism is a modern way of colonization. Media imperialism is process whereby a county’ media content is dominating another country media content. That is why in Nigeria is stated that foreign content should be 30% while while local contents should be 70% to prevent imperialism.   However, Western states like US, France, UK, etc are technological developed particularly in television and motion programmes this made them dominate other developing nations which include Nigeria as …READ MORE …

RELEVANCE OF CRITICAL WRITING AND REVIEW IN MASS COMMUNICATION

Criticism is an appraisal, evaluation or judgment offered on a piece of art, performance or production which may be positive, negative or both. Criticism implies a deeper knowledge of the art, performance or production under consideration and of the standards of measurement.             C. T. Winchester (Wolseley, 1973: vii – viii), one of the classic writers on the subject defines criticism as “the intelligent appreciation of any work of art, and by consequence the just estimate of its value and rank” and “the general nature of the functions of criticism is much the same whether the object criticized be literature, …READ MORE …

Steps in Content Analysis Research

Content analysis is one of the research methods used in carry out research among researchers. It is a method aiming at the content itself rather than who writes the content. Berelson (1952)  writes that content analysis is a research technique for the objective, systematic and quantitative description of the manifest content of communication.” (p. 18). Stand-Alone or Triangulation It can be used only as a research method or use with others in the case of triangulation i.e survey and content analysis can be used together. Content analysis and in-depth interview. Key items in content analysis Unit of analysis  Content categories Coding …READ MORE …

COMPARATIVE ANALYSIS OF NAN AND UPI

News Agency Classification: It should be noted that UPI belongs to the 1st world wide news agency while NAN belongs to the third world news agency. World Polar Location: NAN is a Nigeria based news agency reporting Nigeria and the world through the African Eyes while the UPI was based in USA covering US and the world.   Ownership Structure: NAN is owned by the federal government of Nigeria and function as part of the country agent of international communication just like the voice of Nigeria whereas, the UPI was privately owned and managed, although, America government support and finance it …READ MORE …

JUSTIFICATION FOR REGULATION OF SOCIAL MEDIA

Social media is a platform or tools available on the internet for social interaction and communication Examples of social media are facebook, twitter, whatsapp, instagram etc.  WHY SOCIAL MEDIA MUST BE REGULATED As at 2016, more than 80 million Nigerians are on the internet which is about 46% of the Nigeria population. Also, more than 16 million Nigerians are on facebook alone apart from other social media Statistics show that most of the Nigerians on social media are youths (who did not cares about consequence of most their action rather to make money and entertain). Because of these, people use …READ MORE …

INFLUENCE OF FACEBOOK ON THE BEHAVIOURAL PATTERN OF NIGERIA YOUTHS IN AKURE

The research examines the influence of Facebook on the behavioural pattern of Nigeria Youths in Akure, Ondo State, Nigeria particularly among the Federal University of Technology, Akure. The study is explained on the framework of Agenda Setting and Diffusion of Innovation Theories. The study adopted survey research method coupled with 200 copies of questionnaire that were administered to the respondents who were selected within the Federal University of Technology,  Akure using simple random sampling technique. The data collected were analysed using frequency and percentage table. The findings show that Facebook is often used by the respondents while the busiest activity …READ MORE …

RADIO BROADCASTING AND BEHAVIOURAL CHANGE: A STUDY OF ENVIRONMENTAL SANITATION CAMPAIGNS

The physical environment is very important to the survival of the entire universe, and Nigeria as a nation has been battling to reduce the risk, resulting from poor sanitary conditions and unwholesome toilet habits in our cities and communities. Unfortunately, efforts to keep Nigeria clean which culminated in a national crusade against filth has not completely succeeded in enthroning a sense of decency and the culture of environmental self-discipline among the citizenry. The research thus examinesRadio Broadcasting and Behavioural Change: A Study of Environmental Sanitation Campaigns in Port Harcourt. Survey research method was adopted using simple random sampling technique. Also …READ MORE …

NATIONAL SECURITY AND THE RIGHT OF THE PUBLIC TO KNOW: AN ANALYSIS OF SEMUEL OGUNDIPE EXPERIENCE IN 2018

The right of citizens to know what is happening within the government and in the ordinary street is one of the factors that drive journalists while a tool used by the government to restrict journalists is to classify some documents and information as “Official Secret Act”, “National Security” and “Internal Interest”. These are used to cloak the government’s illegal spying activities.  It is against this background that this research examines National Security and the Right of the public to know: An analysis of Samuel Ogundipe Experience.  The study was anchored on Social Responsibility Theory. Survey research method was used while …READ MORE …

INFLUENCE OF FOREIGN ADVERTISING ON NIGERIA CULTURE

The study examines the influence of foreign advertising on Nigeria Culture (A case study of Africa Independent Television (AIT). The study was guided on the framework of Perception Theory and Accommodation Theory. Survey method was used coupled with questionnaires that were administered to the selected respondents, out of 399 copies only 360 copies of the questionnaires were returned for analysis.  Frequency and percentage table was used to present the analysis. Findings show that it is true that AIT aired many foreign commercials on their channel while, majority of the respondents admitted that the foreign adverts are very attractive than the …READ MORE …

STUDENTS PERCEPTION OF TELEVISION REALITY PROGRAMMES: A STUDY OF THE VOICE

The study examined students’ perception of television reality programmes with a specific focus on the Voice Reality Show. It is a music competition, music coaching and music mentorship which involved music superstars and upcoming artiste. The uniqueness of the show includes the prize award, recording deal, voters’ contribution and host of other. The study was anchored on the framework of Cultivation Analysis and Social Learning Theory. Survey research method was adopted in which 129 copies of questionnaires were administered and 120 copies were retrieved. Descriptive statistics particularly frequency and percentage method of data analysis was used. It is obvious that …READ MORE …