Relevance of Public Relations in Health Institutions

Abstract The study examines the relevance of public relations in health institutions with a particular reference to Ekiti State Teaching Hospital, Ado-Ekiti. The research was anchored on Grunig and Hunt Model of Public Relations with much emphasis on the Two Way Symmetric which believe that feedback is essential in every communication and must be used to improve communication. The study adopted survey research method as a quantitative method while sampling by convenience was used to selected the respondents in which 100 respondents were picked in all. The main data collection instrument employed was a structured questionnaire.  The data collected were analysed using frequency and percentage method. Findings show that there is PR Unit in Ekiti State Teaching Hospital while respondents strongly agree that they receive information on Ekiti State Teaching very timely and usually through notice board. It is recommended that organizations need to recognize the potentials of Public relations department/unit by empowering such division with both human and resources that will enable it perform effectively

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.