The research examined the influence of outdoor advertising on politicians’ electoral success using the 2014 and 2018 Osun governorship election as a yardstick. It is of note that; the presence of various outdoor media platforms like billboard, poster, banner e.t.c has commanded a large number of followership for candidates. This research was anchored on Uses and Gratification Theory and Psychodynamic Theory. The research also used survey research method coupled with 250 copies of questionnaires that were administered to respondents within Ifelodun local government from which 220 copies were correctly filled and analyzed using frequency and percentage table method. Findings show that substantial numbers of the respondents (77.8%) who are main participants in the election; agreed that billboard is a veritable platform for political campaigns while they also admitted that outdoor advertising to an extent determines the choice of candidates in the voting process. The study, therefore, recommended that political billboards, posters, banners, and flyers should be strategically located and used in such a way that will not impede on the right of other contestants. 

Order Now

Extraction is an abstract



How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

As you found this post useful...

Follow us on social media!

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

WhatsApp chat
%d bloggers like this: