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INFLUENCE OF OUTDOOR ADVERTISING ON POLITICIANS ELECTORAL SUCCESS

The research examined the influence of outdoor advertising on politicians’ electoral success using the 2014 and 2018 Osun governorship election as a yardstick. It is of note that; the presence of various outdoor media platforms like billboard, poster, banner e.t.c has commanded a large number of followership for candidates. This research was anchored on Uses and Gratification Theory and Psychodynamic Theory. The research also used survey research method coupled with 250 copies of questionnaires that were administered to respondents within Ifelodun local government from which 220 copies were correctly filled and analyzed using frequency and percentage table method. Findings show …READ MORE …

Commercialization of Broadcasting Station in Nigeria

The history of allowing sponsored messages or advertisement over the airwaves of Nigerian television or radio was replete with disagreement between professionals and the government department. The parliamentarian Act which established the NBS conceived it as a public corporation, which was modeled the British Broadcasting Corporation (BBC), a non-commercial public service.             But the reality of the enormous cause of funding broadcasting forced the administrators of radio stations to ask the government to allow it go commercial especially because of the criticism from the public that most of the television and radio stations in Nigeria operated as a propaganda tools …READ MORE …

ASSESSING STUDENTS PERCEPTION OF MEDIA REPORTAGE OF BIAFRA AGITATION

The research Assessing Students Perception of Media Reportage of Biafra Agitation in Nigeria. The rationale for carrying out this study is on the thrust that the way media set agenda and frame issues often determine public perception and what they say about the issue. That is why the research was anchored on the Agenda Setting Theory and Social Responsibility Method Theory. The survey research method was adopted and the questionnaire was used as the main data collection instrument. Multistage sampling technique was used to select 150 respondents within Osun State Polytechnic Iree. The data collected were analyzed using frequency and …READ MORE …

The First Colour Television Station in Nigeria

From 1959 when the first television station in Nigeria began in Africa through the early 70s about for television station with fuel in operations in each of the four political region but they could transmit in the first television station that rout from is all saints operated are transmitted colour was a temporary plateau television station now known as NTA Jos the city of Jos is also the place where NTA is having his training school the television college the college is now available to traveling Tafawa Balewa University Bauchi around degree programs in the respect of television broadcasting and …READ MORE …

Federal Radio Corporation of Nigeria (FRCN)

The Decree 24 of 1977 which created (Nigeria Television Authority) NTA, also transformed the radio service into an autonomous body known as the Federal Radio Corporation of Nigeria (FRCN) with station identification name is Radio Nigeria. FRCN is also headed by director general who is responsible to a board of directors appointed by the Federal Government, the director general assistance by a team of directors otherwise known as Central Management Community (CFC). FRCN is embarking on expansion program similar to NTA arrangement as more FRCN stations are springing up across the country and today we have at least one FRCN …READ MORE …

Meaning of Research

The word research is defined or explained in different ways by writers and researchers differently. However, research will be explained this way. Research can be defined as a step by step approach of collecting, processing and analyzing data in order to understanding, evaluate, predict, explain and describe or solve a particular problem. Research is a planned process of seeking dependable answers to understand or predict a problem (Anunmy, 2000). Lawal (2005) in his model defines research as: Identify a problem Stating the objectives Collecting and analyzing valid data Drawing valid conclusion

ANALYSING THE CHALLENGES FACING THE MEDIA IN A CAPITALIST ECONOMY

The research study analyzes the challenges facing the media in a capitalist economy with a focus on journalists in Lagos, the commercial nerve of Nigeria loaded with many private media establishments. The study anchored on the four normative theories of the press particularly the Social Responsibility Theory, Libertarian Media Theory and Social Communist Media Theory. Survey research method and questionnaire were used as a research instrument to gather the required data. 100 respondents among journalists in Lagos were randomly drawn using convenience sampling technique. The data were analyzed using frequency and percentage table.  Findings in the study show that ownership …READ MORE …

APPRAISAL OF CORPORATE SOCIAL RESPONSIBILITY IN SOME SELECTED BANKS

The research appraises corporate social responsibility in some selected banks in Osogbo particularly in the First Bank, GTB and Diamond Bank respectively. For organisation to grow, survive and have favorable image, it must be socially responsible because it is regarded as the overall personality of an organisation while it serves as a soft selling strategy. Stakeholder Theory and Gruning & Hunt Model were used. The survey research method was used while the data collection instrument used was the questionnaire. The study will employ Non-probability sampling technique to select 150 respondents in First Bank, GTB and Diamond Bank. The data were …READ MORE …

News Agency of Nigeria (NAN)

            “No one knows Nigeria like NAN”, this is the slogan/tag used often by the News Agency of Nigeria. NAN is regarded as Nigeria’s face just like the Reuters and Associated Press etc. NAN was set up by the Decree 19 of 1976 while NAN started full operation on October 2nd, 1978 with the core objective of providing news service to the subscribers in Nigeria. NAN is available across the 36 states of Nigeria, anywhere and always where the news is. News Agency of Nigeria (NAN) offers news for broadcasting media, newspapers, magazines and even professional bloggers in Nigeria (NAN, …READ MORE …

Nigeria Union of Journalists (NUJ)

            Nigeria Union of Journalists (NUJ) came into existence on March 15th, 1955 in Lagos as a Labour Union body. NUJ is one of the many groups that were founded to champion the struggle for Nigeria Independence in 1960. Although the many of the earlier members were not media professional, this is evidence as one of the founding fathers of the Union, late Chief Olu Oyesanya who spearheaded its formation was then an Information Officer in the Department of Information under the colonial Government (NUJ, 2017)             Meanwhile, when the Union held his second meeting some officers were elected to …READ MORE …

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