Background to the Study
Human activities and events have been altered by the emergence of the internet especially in the last ten years. One of the aspects of life that has been seriously redefined is communication. Before now, people communicate with friends, families, institutions etc via letter either sent through a commercial bus or somebody travelling to the same spot; and later through the post office and other means peculiar to different people in different regions with no feedback or with a delayed feedback. In the search for better and effective means of communication led to the development of telephone which most homes cannot afford and it was wired then until the GSM came to the rescue.
However, the arrival of the internet and the proliferation of the social networking platforms have completely revolutionalised the means, efforts, time and speed of communication coupled with effective feedback and interaction that goes into communication in this era. Business and commerce have moved from physical buying and selling to e-commerce, e-marketing, e-shopping, e-banking. Sport and game have shifted to e-game and virtual games, education has become e-learning and e-book. Other activities that the internet has plugged into are e-dating, e-friend, e-marriage, e-politics, e-music, e-movies, e-meeting, e-tourism, e-communication and interaction (Colin, 2014).
Today, people especially those who have technical knowhow of social media are making use of one social media or the other to get hooked and connected with friends and family and organisations including business firms where they can read, share their status, opinions and trending events including commenting, liking, sharing and participating in group discussions.
However, almost all serious organisations, institutions including government agencies does not only create online presence but also maintain a responsive websites and social media platforms that will not only enable the potential buyers, users or customers to have access to the needed information without having to travel while those that can be contacted can be seen with ease on the website and social media. This, further reduce stress on the part of the organisation and the customers (users, members, clients etc).
Nigeria Christian Pilgrimage Commission (NCPC) is one of the few organisations that is following the trend by having official website (www.ncpc.gov.ng) while the commission equally have two major social media platform i.e facebook (https://web.facebook.com/ncpcabuja/) and twitter handle (https://twitter.com/ncpcabuja) respectively (NCPC, 2016).
Although, the last post on the commission facebook page was August 4, 2016. Despite this, it boosted of 3,269 people like and 3,275 people followers, while the commission has 478 followers on Twitter with 217 photos and videos. It should be recalled that the commission joined the twitter on April 2012 while its last post was July 7, 2017 (Twitter, 2017).