PROBLEMS OF RADIO NEWSPAPER REVIEW ON NEWSPAPER SALES VOLUME IN NIGERIA

Abstract

The core objective of this study is to examine the problems of radio newspaper review on the sales volumes of Nigeria newspapers. The study was grounded by the Individual Differences Theory and The Uses and Gratification Theory. The survey research method was used in carrying out this study with 100 copies of questionnaires administered to staff and management of the Punch newspaper that was selected using purposive sampling technique. The data collected were analyzed using descriptive statistics (frequency and percentage tables. Findings show that apart from the proliferation of other media as an alternative to the newspaper, newspaper review on the radio is another problem that brings poor sales to the newspaper industry, while it may lead to the death of many newspaper and retrenchment of staff. It is recommended that the habit of over review of the contents of the newspaper be stopped as it really affects the sales volume of the newspapers.

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