COMPARISM OF SOCIAL MEDIA AND RADIO STATIONS ON THE ASSESSMENT OF NEWS INFORMATION

The research is set out to compare social media and radio stations on the level of News information assessment with a particular focus on the Twitter and Splash FM, Ibadan. The study was anchored on the Source Credibility and Uses and Gratification theories. The research used survey research method coupled with 200 copies of questionnaires that were administered to respondents with the University of Ibadan from which 180 copies were correctly filled and analysed using frequency and percentage table method with SPSS version 20. Findings show that Twitter is the most preferred with over 80% subscribed to that. This implies that students and youth of this generation have a preference for the new media like Twitter and Facebook for information. Also, news attracted (50%) while sports lovers are (27%) compared to other activities. Majority of the respondents (83.3%) have a strong preference for (Twitter) new media to traditional mass media while Twitter is meeting their information needs and gratifications largely and this is supported by over 50% of the respondents. Similarly, the core factors influencing people preference for the Twitter are the availability of the content around the clock, convenience and interactivity nature of the platform while many of the respondents 66.7% were influenced by the activities and programmes on their preferred medium (Twitter). It is recommended that media outfits whether traditional or social media outfits should from time to time review their contents/programmes by carrying out audience survey to know the perception of their audience since the hallmark of a programme/contents is the attention paid to it by the audience.  

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