Influence of Television in Promoting Igbo Culture

The study investigated television in promoting Igbo Culture. The theoretical perspective of the study was anchored on the Cultural Norm Theory. This study was designed as a survey and the multi-stage sampling technique was used to select a total of 350 respondents drawn from the four major towns in Anambra State namely Awka, Onitsha, Nnewi and Ekwulobia. The findings show that the people are exposed to ABS Television programming and that ABS Television Channels 24 & 27 have programmes geared towards the promotion of Igbo culture. It was also found that ABS Television Channels 24 & 27 do not give enough airtime to Igbo programmes. Based on these findings, the study concluded that ABS Television promotes Igbo Culture through its channels 24 & 27 located at Awka and Onitsha respectively partially. The study recommended television channels need to introduce more Igbo programmes and allocation of more airtime to Igbo programming. It also recommended that the National Broadcasting Commission (NBC) should assist in re-directing our stations to this task of promoting the people’s culture.

Order Now

Extraction is an abstract


Related Project Topics: