ROLE OF TELEVISION IN ELECTORAL EDUCATION IN NIGERIA

The research was geared towards examining the role of television in electoral education in Nigeria with a particular focus on OSBC and NTA Osogbo and electorates in the 2014 governorship election in Osun state. Without doubt television plays a very prominent role in political and socio-economic development of society. The power of television lies in its ability to transmit in audiovisual signal. It is very rich in educating, enlightening, mobilizing the electorates for political participation. Electorate can easily understand any political information such as how to vote, how to dress at the polling unit, how to using PVC readers among other things. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. 150 copies of questionnaire were printed and administered to the respondents in the areas. The data were analyzed using table, frequency and percentage method. Findings of the study have shown that the role of (TV) mass media in political activities particularly in mobilizing and educating electorate cannot be over emphasized. Mass media especially radio provides avenue for the illiterate citizen to get information about political activities, it did educate and sensitize masses on various activities such as registration, how to handle voter’s card, what to wear during election, how to participate in political rally and campaign, to the activities on election day, coverage of election result, coverage of post election activities like violence and tribunal. In short it brings electoral activities to the door step of the electorate. It was recommended that there should be more television stations especially in rural areas to serve different taste and language. 

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