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INFLUENCE OF SOCIAL MEDIA IN SHARING OF SELFIES AMONG STUDENTS OF TERTIARY INSTITUTIONS IN NIGERIA

The research examines the Influence of social media in sharing of selfies among students of tertiary intitutions in Nigeria.  Social media has remained a platform for interaction, communication, and sharing of photos facilitated by the emergence of smartphone that offers “selfie”. Survey research method was adopted in which 200 copies of questionnaires were administered and 192 were retrieved and analysed using frequency and percentage. Findings show that 100% of the respondents use social media with many of them have at least 3 to 5 years experience. Also, the most visited social media platforms include facebook.com and instagram.com with their engagement …READ MORE …

AN ASSESSMENT OF PHOTO VISIBILITY CRAZE AMONG SOCIAL MEDIA PARTICIPANTS

The research examines the photo visibility craze among social media participants among University of Lagos (UNILAG students).  Social media has remained a platform for interaction, communication, and sharing of photos facilitated by the emergence of smartphone that offers “selfie”. Survey research method was adopted in which 200 copies of questionnaires were administered and 192 were retrieved and analysed using frequency and percentage. Findings show that 100% of the respondents use social media with many of them have at least 3 to 5 years experience. Also, the most visited social media platforms include facebook.com and instagram.com with their engagement dwells on …READ MORE …

AUDIENCE PERCEPTION OF LACASERA SOFT DRINK ADVERTISEMENT

The research examined audience perception of Lacasera soft drink advertisement using Madona University Okija, Anambra state as a case study. The research was also aimed at finding out if Madona University students are influenced by television commercials of Lacasera. The research design for the study was survey research, the scope of the survey research was limited to a sample of 120 respondents drawn from students of the institution using purposive sampling method (non-probability method). The theory that led support to this study was cultivation analysis and persuasion theory, and Advertising: Strong and Weak Theory etc. According to this theory mass …READ MORE …

USE OF PIDGIN ENGLISH IN NIGERIA TELEVISION DRAMA

Language is one of the powerful tools in conveying message to the targeted audience including drama messages. In fact, drama language to some extent determines its audience. Although, action and subtitle do lots in passing dramatic message. Survey research method was used with 150 copies of questionnaires were administered to 150 selected respondents in which 145 copies of questionnaires were returned and analysed. The frequency and percentage method of data analysis was used coupled with table. Findings show that that pidgin English influenced their viewing habit averagely while people still prefer, understand and satisfy with drama message in non-English language …READ MORE …

Influence of Television in Promoting Igbo Culture

In the 52 years since the introduction of Television in Nigeria, concern over the influence and role of television on the people’s culture has taken a national dimension. In spite of the great advantages of television, concerns have been on its role in re-shaping the people’s culture. This research “Promoting Igbo Cultural Heritage: An Audience Evaluation of ABS Television Channels 24 & 27 programming in Anambra State”, is meant to investigate the contributions of ABS in promoting Igbo culture through its programmes from the standpoint ofits audience. This study investigated the programming of ABS Television Channels 24 & 27 in …READ MORE …

SOCIAL MEDIA AS TOOLS FOR POLITICAL EDUCATION IN THE PRESIDENTIAL ELECTION

The study basically examined the influence of social media as tools for political education: a study of Facebook and Twitter in the Presidential election”. The emergency and rising of social media otherwise known as citizen media in this digital era have revolutionalized the socio-economic and particularly political development of Nigeria. It offers a platform for political debates, political campaign, and political mobilization. The survey research method was adopted in which data were collected among Bingham University students using questionnaire. Four hundred (400) questionnaires were distributed, out of which, three hundred and sixty (360) copies were retrieved and analyzed. Findings show …READ MORE …

Influence of Political Hate Speech by Facebook Users on Election

This research examines the Influence of Political Campaign Hate Speech by Facebook Users on Voters’ Choice for the 2015 Presidential Candidate. The study was anchored on Source Credibility Theory and Technological Determinism Theory. The theory stated that media technology shapes how we as individuals in a society think, feel, act, and how society are operates as we move from one technological age to another (Tribal- Literate- Print- Electronic-Internet). Social media as an emerging tools for political mobilization, organisation, education and political interaction was used to the fullest for the first time in Nigeria politics. The main data collection instrument are …READ MORE …

IMPACT OF RADIO ON VOTING BEHAVIOUR OF ELECTORATE IN EKITI GOVERNORSHIP ELECTION

The study examined the impact of radio on the voting behaviour of the electorate in the Ekiti governorship election with a particular focus on Ikole-Ekiti. Several efforts and empirical research have shown that mass media most especially radio plays a significant role in educating, enlightening, sensitizing and general mobilization of the electorate for political development. Radio is the most effective channels of political education because it offers signal in every nooks and cranny of society and it is very rich in educating, enlightening, mobilizing the electorates for political participation. Survey research method was adopted coupled with 100 copies of questionnaire …READ MORE …

ROLE OF RADIO IN MOBILISING ELECTORATE TOWARDS PARTICIPATING IN GOVERNORSHIP ELECTION

The flexibility of radio makes it a unique tool in reaching diverse audience including those in the rural area on socio-economy and political matters. It is on this notion that this examines the role of radio in mobilizing electorate towards participating in Ondo state Governorship election in Akure. The survey research method was adopted coupled with 200 copies of questionnaires that were printed and administered to the respondents within Akure Township in which 192 copies were returned. The data were analyzed using frequency and percentage method. The research findings showed that mass media especially radio provides avenue for the citizens …READ MORE …

ROLE OF TELEVISION IN ELECTORAL EDUCATION IN NIGERIA

The research was geared towards examining the role of television in electoral education in Nigeria with a particular focus on OSBC and NTA Osogbo and electorates in the 2014 governorship election in Osun state. Without doubt television plays a very prominent role in political and socio-economic development of society. The power of television lies in its ability to transmit in audiovisual signal. It is very rich in educating, enlightening, mobilizing the electorates for political participation. Electorate can easily understand any political information such as how to vote, how to dress at the polling unit, how to using PVC readers among …READ MORE …

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