INFLUENCE OF SEXUAL MUSICAL VIDEOS ON THE SEXUAL ORIENTATIONS OF STUDENTS

The research is set out to examine the influence of Sexual Musical Videos on the Sexual Orientations of Mass Communication Students of Uniuyo. The study is necessary at this time as many youths are seen with earpiece plug to their smartphones and tablet enjoying different kinds of music especially Hip-hop as the major source of entertainment. The study was anchored on Social Learning Theory and Cultivation Theory. Survey research method was adopted in which questionnaires 100 copies of the questionnaire were administered to students that were purposively selected across departments within University of Uyo community out of which 90 copies that were correctly filled were analyzed using frequency and percentage method. Findings show that larger percentage of the students (80%) watch video music lots particularly Nigerian hip hop (63%) and foreign hip hop (27%) usually via smartphone, laptop and online (Youtube). The lyrics of most video music are said to be bad, yet they like it and believed it still entertaining. They equally admitted that musical videos increase sexual feeling, love of money and breeding new slangs among students while ladies are largely portrayed as sex agent and lubricants of life for men. It is recommended that Nigerian Hip Hop artiste should promote values, norms, and culture of Nigeria through their music while government and other regulating agencies should stand up to sensitize and censor music that is lyrically and visually bad for public consumptions.

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