INFLUENCE OF PACKAGING ON CONSUMERS PURCHASE OF PRODUCTS AND SERVICES

The significance of product packaging in the sale and durability of product cannot be overemphasized in this competitive market. The research examines the influence of product packaging on consumers’ patronage of indomie noodles. Findings reveled that packaging add values to products and enable indomie to maintain the brand colour and appearance. Survey of some consumers was conducted within Asaba metropolis using questionnaire to collect data. It is shown from the findings that respondents retained and remembered indomie noodles product easily through its product packaging. It is recommended that manufacturers should use relevant colour and typography in a simple but detailed manner to depict what the contents is all about while suitable container should be adopted as well.

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