NEWSPAPER READERSHIP PATTERN AMONG STUDENTS IN NIGERIA

The study examined newspaper readership pattern among students of IBBU, Lapai. The research focused on the students of IBBU Lapai in Niger state. The study was anchored on Agenda Setting and Individual Difference Theory. Cross sectional survey research method is used while 120 copies of questionnaires were administered to respondents using quota sampling technique, out of which 97 copies were returned for analysis. The data collected were analysed using descriptive statistics (frequency and percentage method). Findings show that majority of respondents pay attention to news, sport, feature, terrorism matters more than any other items in the newspapers. The challenge the affected newspaper reader is the cost of buying while emergence of online news has made them drop the habit of buying hardcopies.

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