ASSESSMENT OF TELEVISION AS AN INSTRUMENT FOR ELECTION CAMPAIGN IN NIGERIA

The study is set out to assessed oF television as an instrument for election campaign in Nigeria.The study was anchored on Agenda Setting Theory, Social Responsibility Theory and Democratic Participant Theory respectively. A survey research method was adopted while structured questionnaire was also employed to elicit responses from respondents that were accidentally. The study employed frequency and percentage method with SPSS version 23. The study finds out that television was used to educate and sensitize voters during 2019 general election in Nigeria while political parties and candidates observed their campaigns on television which influenced voting pattern of electorates and by extension TV was a change agent for electioneering campaign in Nigeria. It was recommended that media should be conscious of what they do to maintain their credibility and integrity, therefore, media should be sensitive to national interest and social responsibility while broadcast media should be free from few influential politicians to avoid turning the media into tools of propaganda.

Order Now

Extraction is an abstract

 

Related Project Topics: