Western states like US, France, UK, etc are technological developed particularly in television and motion programmes this made them dominate other developing nations which include Nigeria as a a result Nigerians portray Western cultures and values cultivated through the media. On this thrust that the research examine the effect of cable tv service on cultural imperialism with a study of Osun State Polytechnic Students and that is why research is anchored on cultural imperialism theory. Survey research method with questionnaire was used to elicit data from respondents Osun State Polytechnic, Iree. Findings shows that majority of the respondents exposed themselves to television more than to other media and they rely on cable television particularly DSTV/GOTV, Startimes while about 21% are still fans of local stations. Also, viewing habit of the respondents shows that they were moderate television viewers as their watching pattern ranged between 30 minutes- 6 hours. Though, many watch television regularly at least 4 times in a week. Respondents have preference for foreign television channels because they believe it meets their gratification, offers quality of audiovisual, it has rich contents, it entertains and available all time unlike local television stations that close at 10 pm, 11, pm or 1 am.They admitted that they were been exposed to illicit drugs, new sexual behaviour, dressing patterns and they also imitated foreign stars and celebrities. It is recommended that media managers and other stakeholders should improve and enhance the qualities of programme and equipment used in producing and distributing media contents in this advanced era.
Extraction is an abstract
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