INFLUENCE OF SOCIAL MEDIA ON CHOICE OF CANDIDATE IN THE 2019 ELECTION

The research therefore examines the influence of social media on choice of candidate in the 2019 gubernatorial election (A case study of Kwara State). Cross sectional survey research method was adopted in which data were collected among residents in Ilorin Metropolis using questionnaire as a data collection instrument. Two hundred (200) copies of questionnaires were distributed, out of which, one hundred and ninety two (192) copies were retrieved and analysed. Findings show that many of the respondents participated in the 2019 election while they also search and participated in political debate and discussions on social media before, during and after the election with many served as voters during the 2019 elections. In the same vein, social networking usage during the election was very high for the first time in Nigeria political history, no wonder many submitted that their participation in the election was as a result of the online discussion platform such as facebook and twitters. Similarly, lots of respondents were busy reading and commenting on political matters during the 2019 electioneering period. It was recommended that social media should be improved to enhance better public mobilization, sensitization and true democracy in Nigeria through citizen sensitization programmes rather than hate words, name calling and posting of unverified information or result during election.

GET THE COMPLETE PROJECT MATERIAL

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.