IMPACT OF INTERNET ON BROADCASTING MEDIA IN BAUCHI STATE

The research examines the impact of internet on broadcasting media in Bauchi State with a specific focus on the Bauchi State Broadcasting Corporation (BSBC), Bauchi.  The research in quantitative in nature with the use of Survey research method as research design. The data collection instrument for this study is questionnaire in obtaining information from staff of the broadcast organization about the impact of ICTs/internet on their performance. One of the findings showed that news gathering and dissemination, sound and audio editing, jingles and other related commercials are some of the areas in which the impact of ICTs have been felt in radio broadcasting media. The findings also showed that epileptic power supply, inadequate knowledge of ICT devices; poor training of members of staff and cost of ICT devices are all possible challenges facing BSBC in using Internet/ICT to its fullest. Also, the findings showed that modern communication technologies make journalism practice more lively and interactive, make news gathering and dissemination faster, help reduce human efforts and time, and also make the media more productive. Therefore, for media organizations particularly BSBC to fully appreciate the impact of Internet/ICTs in performing its duties, there is need to ensure adequate training of members of staff, find a solution to epileptic power supply, and also avoid the transmission of false and unverified stories culled from the on-line media.        

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