PROBLEMS OF PRIVATE MEDIA MANAGEMENT IN NIGERIA

1.2   STATEMENT OF THE RESEARCH PROBLEM             The research x-ray the problems and prospects of private media management with a particular reference to a single private broadcast media using African Independent Television.             No doubt to say the fact that management is not a bed of rose. With this backdrop, management has some problems in managing, controlling and commanding a media outfit.             Among the problems are motivations of diligent and intelligent staff in the organization, problem of leadership, individual difference can also not be overlooked.             Funding is another identified challenge because equipment in broadcast media are very expensive …READ MORE …

IMPACT OF MASS MEDIA CAMPAIGN ON REDUCTION OF MALARIA IN BORIPE LOCAL GOVERNMENT

This research revolved on the Impact of the Mass Media campaign in reducing malaria disease with a focus on the residents of Boripe local government area of Osun state. It is evident from the findings of this study that mass media especially radio and television are playing a very crucial role in reducing malaria and maternal death among people through regular sensitization and education programmes. Similarly, mass media is one of the major powerful tools of reducing malaria. Critical reviews to related literature were made. Relevant theories were used to gratify the study some of which include Social Responsibility Theory, …READ MORE …

AUDIENCE PERCEPTION OF FACEBOOK AS MARKETING MEDIUM

Big, Small and Medium Enterprises and individuals are now promoting their products and services on online including Facebook because 40% of the people in world are now online and because facebook is the second most visited website after google.com according to Alexa ranking. It was on this notion that the research investigates audience perception of sponsored Facebook advertisement on Kwara State University students. Survey research design was adopted as a quantitative method using questionnaire for data gathering.  Multistage sampling method as probability sampling technique was used to select respondents. Two hundred (200) respondents were drawn among the students using simple …READ MORE …

STUDENTS ATTITUDE TOWARDS FACEBOOK SPONSORED ADVERTISEMENT

Big, Small and Medium Enterprises and individuals are now promoting their products and services on online including Facebook because 40% of the people in world are now online and because facebook is the second most visited website after google.com according to Alexa ranking. It was on this notion that the research investigates audience perception of sponsored Facebook advertisement on Kwara State University students. Survey research design was adopted as a quantitative method using questionnaire for data gathering.  Multistage sampling method as probability sampling technique was used to select respondents. Two hundred (200) respondents were drawn among the students using simple …READ MORE …

INFLUENCE OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS IN UNIVERSITY

Some school of thought believe that social media is a veritable tool for public relations day to day activities been as a public managment incline profession. It is on this notion that the research is geared towards assessing the influence of social media on the practice of public relations in Bowen University Public Relations Unit. The research is anchored on Technology Determinism Theory and  Four Models of Public Relations by Grunig and Hunt which stated that technology shapes how we as individuals in a society think, feel, act, and how society are operates as we move from one technological age …READ MORE …

INFLUENCE OF PACKAGING ON CONSUMERS PURCHASE OF PRODUCTS AND SERVICES

The significance of product packaging in the sale and durability of product cannot be overemphasized in this competitive market. The research examines the influence of product packaging on consumers’ patronage of indomie noodles. Findings reveled that packaging add values to products and enable indomie to maintain the brand colour and appearance. Survey of some consumers was conducted within Asaba metropolis using questionnaire to collect data. It is shown from the findings that respondents retained and remembered indomie noodles product easily through its product packaging. It is recommended that manufacturers should use relevant colour and typography in a simple but detailed manner …READ MORE …

INFLUENCE OF FREE READERS ACTIVITIES ON THE CIRCULATION OF NEWSPAPERS IN NIGERIA

The study examined influence of Free Readers’ Activities on the Circulation of Newspapers in Nigeria (A case study of Uyo Metropolis) with the intention to know why people gather every morning at Plaza newspaper stand, Ikot Ekpene road Newspaper stand and other newspaper stands to know the latest information, locally and nationally and how the newspapers contents they are reading are affecting and influencing them. To know the effect of free readers’ activities on newspapers sales volume and circulation. While it also aim to examine whether free readers’ activities have negative effect on newspapers sale volume. All respondents read one newspaper or …READ MORE …

Newspaper Readership Patterns in Ilorin Metropolis

The study examined newspaper readership within Ilorin metropolis especially at the free readers’ joints in Post Office Area, Emirs’ Road, Oja Oba, Sobi Junction Garage with the intention to know why people gather every morning to know the latest information, locally and nationally and how the newspapers contents they are reading are affecting and influencing them. While many do appear at those joints to pay a token amount of money to have access to all the daily newspapers brought to those newspapers’ stand. It is very obvious that the most widely read newspaper as far as Ilorin is concerned according …READ MORE …

NEWSPAPER READERSHIP IN OSUN STATE: PATTERNS AND CHALLENGES

The study examined newspapers readership in Osun State with a careful look at the patterns and challenges facing readers particularly in Osogbo metropolis. The research focused major newspaper stands in Osogbo particularly in Oke-Fair, Old Garage, Gbemu and Ayetoro areas respectively. The study is anchored on Agenda Setting and Individual Difference Theory. Cross sectional survey research method is used while 120 copies of questionnaires were administered to respondents using quota sampling technique, out of which 108 copies were turned for analysis. The data collected were analysed using descriptive statistics (frequency and percentage method). Findings show that majority of respondents pay …READ MORE …

NEWSPAPER READERSHIP PATTERN AMONG STUDENTS IN NIGERIA

The study examined newspaper readership pattern among students of IBBU, Lapai. The research focused on the students of IBBU Lapai in Niger state. The study was anchored on Agenda Setting and Individual Difference Theory. Cross sectional survey research method is used while 120 copies of questionnaires were administered to respondents using quota sampling technique, out of which 97 copies were returned for analysis. The data collected were analysed using descriptive statistics (frequency and percentage method). Findings show that majority of respondents pay attention to news, sport, feature, terrorism matters more than any other items in the newspapers. The challenge the …READ MORE …

ROLE OF ADVERTISING ON THE PRODUCTION LINE OF AN ORGANIZATION

The major thrust of this work is to examine the role of advertising on the production line of an organization with a case study of Cadbury Bournvita. It is noted that almost all the available media especially television and internet are used frequently by the organization to persuade and convey its advert messages to their targeted audience. The quality of audiovisual possessed by the television placed it over other media as message can be seen and this agreed with the popular assertion that “see is believing”. This work was divided into five chapters.  Quantitative research design was used in which …READ MORE …

IMPACT OF ADVERTISING ON BRAND PATRONAGE

It is noted that almost all the available media especially television, newspaper and internet are used frequently by the Nestle to persuade and convey its advert messages to their targeted audience. The quality of audiovisual possessed by the television placed it over other media as message can be seen and this agreed with the popular assertion that “see is believing”. The major thrust of this work is to examine the impact of advertising on nestle brand patronage.  This work was divided into five chapters.  Quantitative research design was used in which cross-sectional survey method was adopted while the data collection …READ MORE …

TELEVISION AS AN INSTRUMENT FOR 2019 ELECTIONEERING CAMPAIGNS IN NIGERIA

The study is set out to examine television as an instrument for 2019 electioneering campaign in Nigeria because post election reports and responses  from observers indicated that 2019 presidential campaign was characterised by the hate campaigns while the serious ones kept to the rule of game. The study is anchored on three theories i.e Agenda Setting, Social Responsibility and Democratic Participant Theories respectively. Survey research method was adopted while structured questionnaire was also employed to elicit responses from 200 respondents that were purposively drawn within strategic places in Lagos out of which 180 copies that were correctly filled were analysed …READ MORE …

PERCEPTION OF PRESIDENT MUHAMMADU BUHARI MAIDEN PRESIDENTIAL CHAT

The research examined the viewers’ perception on President Muhammadu Buhari Maiden Presidential Chat with a study of AIT viewers in Abuja Municipal Area Council (AMAC).  It is obvious that television plays a crucial role in politics particularly when it comes into the use of audio-visual platforms to bring government activities to the electorates in a more real and interactive manner. The research is anchored on Social Responsibility Theory, Democratic Participant Media Theory, Perception Theory and Agenda Setting Theory respectively. The research used survey method to elicit responses from the respondents who were drawn using multistage sampling techniques. 200 copies of …READ MORE …

Consumers Believability of TV Commercial Claims

The study examines the Consumers’ Believability of TV Commercial Claims: A Study of Dettol Commercial among Redeemer’s University, Ede, Osun State. Television commercials are indeed an important tool for organization to communicate, introduce and promote product such as Dettol. The study was anchored on Cultivation theory while survey research method was employed with 100 copies of questionnaire were administered to the respondents within Teaching and non- teaching staff of the Redeemers University Ede who were drawn using purposive sampling technique. A total of ninety copies of the administered questionnaire were retrieved. Findings show that all respondents (100%) have one time …READ MORE …

PRESIDENTIAL ELECTIONS AND HATE CAMPAIGNS PHENOMENON ON VOTERS

The research examined presidential elections and hate campaigns phenomenon on voters. Relevant theories such as Social Responsibility Theory, Source Credibility Theory, Perception Theory and Democratic Participant Media Theory were used to give the research a scholarly perspective and add depth to the research especially on how media should behaviour as the mirror of the society, how the media affect people and what do people do with the media since many of this theory are less powerful media theory that was why people were able to resist the effect the media cause them in the cause of watching the Real Buhari …READ MORE …

INFLUENCE OF HATE CAMPAIGNS ON VOTERS IN 2019 ELECTIONS IN NIGERIA

The research examined general elections and hate campaigns phenomenon. Social Responsibility Theory, Source Credibility Theory, Perception Theory and Democratic Participant Media Theory were used to give the research a scholarly perspective and add depth to the research especially on the effect the media cause the electorates in the cause of watching the Real Buhari documentary. The research used survey research method coupled with 200 copies of questionnaires that were administered to respondents in Lagos from which 183 copies were correctly filled and analysed using frequency and percentage table method with SPSS version 20. Findings show that 2015 presidential campaign was …READ MORE …

Impact of Social Media on the Voting Patterns of Students

The research investigated the impact of social media on the voting patterns of students of Osun State Polytechnic Iree. The study was anchored on Technological Determinism Theory by Marshall Mcluhan. The theory stated that media technology shapes how we as individuals in a society think, feel, act, and how society are operates as we move from one technological age to another (Tribal- Literate- Print- Electronic-Internet). Social media as an emerging tools for political mobilization, organisation, education and political interaction was used to the fullest for the first time in Nigeria politics.  The research used quantitative method (survey) coupled with  150 …READ MORE …

APPRAISAL OF MEDIA PREFERENCE BY THE PEOPLE

The research is on the thrust to appraise media preference among the people of Ilesha East local government particularly in Bolorundoro, Imo, Fandansi, Anaye and Okesa areas respectively. The research was anchored on Perception Theory and Uses and Gratification Theory respectively which means that people in Ilesha use the media based on their need and there was no two people that share same gratifications at all time. Survey research method coupled with 200 copies of questionnaires were administered to respondents in Ilesa from which 180 copies were correctly filled and analysed using frequency and percentage table method with SPSS version …READ MORE …

INFLUENCE OF MASS MEDIA CAMPAIGNS ON THE MENACE OF CORRUPTION IN NIGERIA

The study examined the influence of mass media campaigns on the menace of corruption in Nigeria with Nigeria Union of Journalists, Chapel Osogbo as a case study. Without doubt mass media play a very crucial role as the fourth estate of the realm especially in serving as the major watchdog to the people in authority. Mass media especially television has been able to educate, enlighten and inform the general public on the effect of corruption on our national development while mass media have not relented in exposing corrupt leaders, it always pattern with various anti graft agencies such as the …READ MORE …

INFLUENCE OF NEW MEDIA IN ACHIEVING COMMUNICATION EFFICIENCY IN RADIO AND TELEVISION STATIONS

The research examined the influence of new media in achieving communication efficiency in radio and television stations with much emphasis on the positive contributions of new media (modern media) on the old media or traditional mass media in today’s practice especially in news gathering, writing, processing, and dissemination.T he new media which simply represented by the internet embedded with some facilities or applications like: electronic mail , facebook, google, yahoo, video conferencing, chat room, video call and lots more which have changed the conventional face and practice in old mass media like: radio, television, newspaper and magazine not only in Nigeria but …READ MORE …

Impact of Internet on Reading and Research Habits of Mass communication Students

The internet is one of the greatest recent advancement in the world of information technology and has become a useful instrument that has fostered the process of making the world a global village. However, despite the added benefits of the internet to learning, teaching and research, there is no provision of effective internet service in most of the tertiary Institutions in Nigeria. The objective of this study was to evaluate the impact of the internet for learning, teaching and research in institutions of higher learning. Critical reviews to related literature were made. Relevant theories were used to gratify the study. …READ MORE …

IMPACT OF CABLE TV SERVICE AND CULTURAL IMPERIALISM

Western states like US, France, UK, etc are technological developed particularly in television and motion programmes this made them dominate other developing nations which include Nigeria as a a result Nigerians portray Western cultures and values cultivated through the media. On this thrust that the research examine the effect of cable tv service on cultural imperialism with a study of Osun State Polytechnic Students and that is why research is anchored on cultural imperialism theory. Survey research method with questionnaire was used to elicit data from respondents Osun State Polytechnic, Iree. Findings shows that majority of the respondents exposed themselves …READ MORE …

INFLUENCE OF INFORMATION AND COMMUNICATION TECHNOLOGIES ON NEWS MEDIA

This research investigates the influence of ICTs on news media: a study of journalists in Uyo. ICT have several impacts on news writing and reporting because the advent of modern technology has really changed approach to news gathering, processing and distribution in the last decades. However, the research method used in the study is the survey research method. The sampling technique used was purposive sampling technique which is the non– probability sampling technique, also the sample size was determined using the Taro Yamane’s formula (1964) which was 122. It used questionnaire to generate data and chi-square to test hypothesis. The …READ MORE …

IMPACT OF INTERNET ON BROADCASTING MEDIA IN BAUCHI STATE

The research examines the impact of internet on broadcasting media in Bauchi State with a specific focus on the Bauchi State Broadcasting Corporation (BSBC), Bauchi.  The research in quantitative in nature with the use of Survey research method as research design. The data collection instrument for this study is questionnaire in obtaining information from staff of the broadcast organization about the impact of ICTs/internet on their performance. One of the findings showed that news gathering and dissemination, sound and audio editing, jingles and other related commercials are some of the areas in which the impact of ICTs have been felt …READ MORE …

NEGATIVE IMPACT OF THE BEAUTY INDUSTRY ON TEEN BODY IMAGE AMONG NIGERIAN STUDENTS

Body image refers to a person’s feelings of the aesthetics and sexual attractiveness of their own body.

IMPACT OF SOCIAL MEDIA ON THE PRACTICE OF MODERN JOURNALISM

The aim of this study was to determine the impact of social media on the practice of modern journalism in Nigeria with a focus on journalists in Lagos metropolis. As the inception of information communication technology such as the internet has made it possible to find out about events without actually being there. Journalists can report news across the world over the internet. Throughout history, developments in technology and communication have gone hand-in-hand, and the latest technological developments such as the internet have resulted in the advancement of the science of communication to a new level. The process of human …READ MORE …

ASSESSING THE EFFECTIVENESS OF BABY FORMULA TV ADVERTISING INFLUENCE ON THE BUYING HABITS OF NURSING MOTHERS

The research examines the effectiveness of Baby Formula television advertising influence on the buying habits of nursing mothers in Uyo with the core thrust to examine the extent at which television advertisment of baby formula influence the nursing mothers in Uyo to use the products as suppliments or substitute in feeding their children. The research is anchored on Psychodynamic Theory and Behaviour Theory to add depth to the research. The research adopted survey research method, with the structured questionnaire as the data collection instrument and 200 copies of the questionnaire were administered to the respondents out of which 193 copies …READ MORE …

PERCEPTION OF UNIVERSITY UNDERGRADUATES ON THE EFFECTIVENESS OF SOCIAL MEDIA IN GUBERNATORIAL ELECTIONS IN KWARA STATE

The study basically examined the Perception of University Undergraduates on the effectiveness of Social Media in Gubernatorial Elections in Kwara State”. The emergency and rising of social media otherwise known as citizen media in this digital era have revolutionalised the socio- economic and particularly political development of Nigeria. It offers platform for political debates, political campaign and political mobilization. Survey research method was adopted in which data were collected among Kwara State University students using questionnaire. Four hundred (400) questionnaires were distributed, out of which, three hundred and sixty (360) copies were retrieved and analysed. Findings show that many of …READ MORE …

INFLUENCE OF SOCIAL NETWORKING ON DEMOCRACY IN NIGERIA

The emergency and proliferation of social media otherwise known as citizen media has reshaped political education and mobilization in Nigeria. It offers platform for political debates, cyber activism, political campaign and political mobilization. It is against this backdrop that this paper examines the Influence of Social networking on Democracy in Nigeria: An Overview of 2015 Presidential Election among students. The study is anchored on McLuhan theory on New Media. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. 300 copies of questionnaires that were administered to the three tertiary institutions …READ MORE …