Abstract: Management is core to every organization who is aiming at survive whether private or public organization to include media organization. The research therefore, examines
ABSTRACT: The study investigated the influence of social media on public relations with a focus on Bowen University Public Relations Unit. The research was anchored
ABSTRACT: The research examined the influence of product packaging on consumer patronage of products. The Theory that led support for this study was Individual Difference
ABSTRACT: The study examined influence of free readers’ activities on Newspaper circulation in Nigeria with a focus on Uyo Metropolis. The primary aim of this
ABSTRACT: The study examined newspaper readership within Ilorin metropolis especially at the free readers’ joints in Post Office Area, Emirs’ Road, Oja Oba, Sobi Junction
ABSTRACT: The study examined newspaper readership pattern among students of IBBU, Lapai. The research focused on the students of IBBU Lapai in Niger state. The
ABSTRACT: The major thrust of this study is to examine the role of advertising in a manufacturing organization with a particular focus on Cadbury Bournvita.
ABSTRACT: The research investigated the influence of advertising on consumers patronage. The study was anchored on Uses and Gratifications Theory. Quantitative research design was used
ABSTRACT: The study is set out to assess the tv as an instrument for electioneering campaign. The study was anchored on Agenda Setting Theory, Social
ABSTRACT: The objective of this study was to examine consumers believability of TV adverts claims with a particular focus on Dettol Commercials among residents of
Abstract: The objective of this study was to investigate social media and voting pattern of youth in 2015 (2023) general elections in FCT, Abuja. The
ABSTRACT: The research is on the thrust to appraise media preference among people in a community particularly in Bolorundoro, Imo, Fandansi, Anaye and Okesa areas
ABSTRACT: The research examined influence of new media in achieving communication efficiency in broadcast media: A study of TVC, Lagos. The proliferation of information communication
Abstract: The study investigated the influence of cable television on cultural imperialism focusing Osun State University students. Hence, the theory that gave this study a
Body image refers to a person’s feelings of the aesthetics and sexual attractiveness of their own body.
ABSTRACT: The research examined the influence of Baby Formula advertising on the buying habits of nursing mothers in Uyo with the core thrust to examine the
Abstract: The study’s objective was to examine the perception on the efficacy of social media in elections. The emergency and rising of social media otherwise