INFLUENCE OF ADVERTISEMENT ON STUDENTS’ PATRONAGE OF GOODMORNING CORNFLAKES

The study investigated the influence of advertisement on students’ patronage of Goodmorning cornflakes. The theory that led support to this study was Social Judgement Theory. Cross sectional survey research as a quantitative design was used. Questionnaire was used as a research instrument for collecting data to elicit responses from respondents. Purposive sampling technique was used to select respondents from AfriCity University. The data were analysed in frequency and percentage method. Findings showed that advertisement has great influence on respondents purchase of Goodmorning cornflakes. The study recommended that the manufacturers should extend their advertisement campaign to social media and other another online platform in order to reach multiple students.

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Extraction is an abstract