ROLE OF MASS MEDIA ON THE USAGE OF CONTRACEPTIVES BY RURAL WOMEN

This study appraising the contribution of broadcasting media in educating rural women towards contraceptives (A case study of women in Iree Community). The results indicated that mass media play important roles in disseminating contraceptive knowledge in our society is a major and credible source of information. It is observed that women who are regularly exposed to mass media messages have more knowledge about contraceptives than their counterparts. Survey research method was adopted with 100 copies of questionnaires were administered. It is concluded that community broadcasting media is educating the mass rural dwellers on how to utilise drug while it educates them on a matter of family planning and child spacing e.t.c unlike in the past where women used old and local materials such limestone, bitter lemon, charm and much more. It is recommended that mass media are advised to use a simple language and pictures to illustrate their message to enhance understanding among rural dwellers.            

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