The core objective of this research was to examine social media as public relations communication platforms using GlobalCom Nigeria Limited as a case study. Basically, the
ABSTRACT: The study examined television advertisement of Milo beverage on consumers purchasing habit among Uyo residents. Television as an audio-visual platform shows products and services
ABSTRACT: The study investigated the influence of mass media on the use of contraceptive among rural women (A case study of women in Ibokun Community).
ABSTRACT: The objective of this study was to investigate the influence of television advertisements in promoting Indomie noodles with a particular focus on children in
ABSTRACT: The research examined the television programmes and viewers preferences with a study of NTA viewers in Lagos particularly in five major strategic locations within