ABSTRACT: The study which is on the thrust to comparatively study the audience perception of NTA and BRTV Maiduguri with a particular focus on University of Maiduguri Students. The study was anchored on Perception Theory, Uses and Gratification Theory and Source Credibility Theory to give depth to the research. The research also used a survey research method coupled with questionnaire to elicit responses from the respondents in UNIMAID. Accidental sampling technique as a non-probability technique was used. The data collected were analyzed in frequency and percentage with the aid of tables. Findings show that many respondents prefer NTA to BRTV because of the programme quality, visual quality, accessibility and others. It was recommended that journalists working in government owned media stations should realise that they are serving the public and not the state chief executive alone, and so must pay adequate attention to social responsibility principle of the press.
Extraction is an abstract
Related: audience perception, audience preference of BRTV and NTA, state and federal media