ABSTRACT: The research is set out to examine the role of radio broadcasting on rural development with a particular focus on Anaye Community in Ilesha. All over the world, radio is known to be a very powerful tool for development. In Nigeria today, we have so many radio stations but most of our rural communities are still under developed. This research therefore, aimed at finding out some other roles which the radio is supposed to play in order to facilitate the development of our rural communities. Since the radio is by no means a small instrument for community development, it is important that the government and other well to do Nigerians should lend a helping hand to the radio stations to help them carry out these roles of their for greater achievement. Survey research method was adopted with questionnaire to elicits data from respondents within Anaye community Ilesa. It is therefore recommended that for community radio to be able to play this important and significant role in community development, it must keep out of politics and religion and highlight on gender issues.
Keywords: RURAL DEVELOPMENT
IMPACT OF RADIO BROADCASTING ON RURAL DEVELOPMENT
Table of Contents
Title i
Certification ii
Dedication iii
Acknowledgement iv
Table of contents v
Abstract vi
CHAPTER ONE
1.0 Introduction 1-2
1.1 Background to the Study 2
1.2 Statement of the Problem 2
1.3 Objectives of the Study 3
1.4 Research Questions 4
1.5 Scope of the Study 4
1.6 Significance of the Study 4-5
1.8 Operational Definition of the Terms 5
CHAPTER ONE
2.0 Literature Review 6
2.1 Meaning of Mass Media 6
2.2 Meaning of Broadcasting Media 6-7
2.3 Meaning of Agriculture 7-8
2.4 Importance of Agriculture in Modern Society 8
2.5 Major Sources of Agricultural Information to Farmers 9
2.6 Role of Radio and Television in Disseminating Agricultural
Information to Farmers 9-10
2.7 Concept of Community Radio 11
2.8 Importance of Community Radio 12
2.9 Community Radio for Agricultural Development 12-15
2.10 Challenges to Community Radio 15-17
2.11 Theoretical Framework 17-19
CHAPTER THREE
3.0 Research Methodology 20
3.1 Restatement of Research Questions 20
3.2 Research Design 20-21
3.3 Characteristics of Study Population 21
3.4 Sample Size 21
3.5 Sampling Design and Procedure 21
3.6 Data Collection Instrument 22
3.7 Validity and Reliability of Study Instrument 22
3.8 Data Collection Method 22
3.10 Data Analysis Procedure 22
CHAPTER FOUR
4.0 Data Analysis and Discussion of Findings 23
4.1 Data Analysis 23-30
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendations 31
5.1 Summary 31
5.2 Conclusion 32
5.3 Recommendations 33
References
Appendix
CHAPTER ONE
Introduction
1.1 Background to the Study
Radio is one of the most valuable assets for accessing news and other valuable information apart from being a platform that offers entertainment alongside education and enlightenment. It is an agent for economic development, political participation, social development, social mobilization, national growth and development.
Alao and Olayinka (2018) pointed out that apart from the fact that radio is very cheap because with a thousand naira, people can buy a radio set and with as low as 100 naira, people can buy battery to power their radio set especially in a country like Nigeria where power is epileptic.
Today, all mobile phones come with a radio feature which makes listening to radio programmes very cheap. You can be in a car or commercial car/bus and still enjoy radio programmes. Thus, the portability, affordability, convenience and flexibility nature of radio makes it a valuable source of news and other programmes for social mobilization. Furthermore, radio did not require listeners’ attention before radio messages could be absorbed unlike television that requires viewers’ attention.
In today’s world, especially in the developing world and particularly in Nigeria, there are more radio stations than television stations and newspapers. Due to the aforementioned factors and the fact that radio stations are comparatively inexpensive to run, after the initial outlay of transmitters and some logics (owner) and receiving set (audience). It has immediacy in a higher degree, than other media of communication until recent when social media and blogs emerged.
There is no doubt that radio educates, sensitizes and informs local audiences about issues that borders on their lives such as health, education, water, environmental sanitation, human rights and political participation etc. This way, radio is a genuine tool for social mobilization (Oyekanmi, 2008).
According to Nyam and Idoko (2019), social mobilization acts as a catalyst for organizing the members of a community to take group action by sharing their problems and seeking their own solutions by pooling their own resources, obtaining external help and participating actively in the decision-making processes that shape their live.
Nyam and Idoko (2019). pointed out further that social mobilization processes place the values, priorities and agency of citizens at the grassroots level at the center of development effort. According to Social mobilization aims to facilitate change through an interdisciplinary approach.
Similarly, social mobilization is a process whereby people are organized in order to enable them to collectively think and act upon their development. Social mobilization consists of the organizing of communities in rural and peri-urban area (Rural Support Programmes Network, 2021).
Without doubt, radio fit into this social mobilization course because through its various programmes and activities particularly on health matters are champion, radio is a medium to reckon with as we can witness its push for Covid-19 vaccination uptake children’ immunization against polio etc, environmental sanitation and lots more. Radio by far is a tool for social medicalization and architect for community development.
One of the functions that radio serves in our today society, is a crucial role in fostering an environment of good governance, political awareness and political participation and social or community mobilization in society. As the watchdog and interpreter of public issues and events, radio performs a special role in every society (International Foundation for Election Systems, 2011).
Another important strength of radio is that radio can persuade and effectively influence large audience, thereby contributing substantially to the building of community development. It is equally a powerful instrument in the area of public enlightenment, on health issues, family planning, cultural re-awakening, business improvement and other social development issues. It is against this background that the study examined the impact of radio broadcasting in rural development with a particular focus on Anaye Community, Ilesha, Osun State.
1.2 Statement of the Problem
The power of radio is less acknowledged especially in bringing messages to rural dwellers. Though, lots of studies have been conducted on radio but only few studies have been carried out on the place of radio broadcasting on rural development particularly the Anaye Community, Ilesha, Osun State. It has been observed that rural dwellers always feel marginalized to radio messages, that is, messages that concern the rural people are not often broadcast; as the focus of most radio stations centers on major cities and state capital.
The study also observed that most of the media houses were located in the state capital, major towns and cities giving state capital and major cities coverage at the expense of local communities; even when radio station is sited in rural community they still focus their strength to the state capitals and major cities while the community that plays host to them do not often feel their presence. To this end, the research investigated the impact of radio broadcasting on rural development with references to the Anaye community, Ilesha, Osun state.
1.3 Objectives of the Study
The general objective of this study is to look at the impact of radio broadcasting on rural development while the specific objectives are:
- To examine the extent to which radio stations serve as agents of rural development in the Anaye community, Ilesha.
- To ascertain the public perception of radio stations as agents of rural development.
1.4 Research Questions
In order to explicate the aforementioned objectives, the listed questions provide answers to the research problem:
- To what extent has radio stations served as an agent of rural development in the Anaye community, Ilesha?
- What is Anaye community residents’ perception of radio stations as an agent of rural development?
1.5 Scope of the Study
The study which examined the impact of radio broadcasting on rural development was narrowed in scope to Anaye community, Ilesha. Hence, the geographical scope of this study was within Anaye community, Ilesha, Osun state. The choice of Anaye community, Ilesha, Osun state is due to the proximity to the researcher, and inadequate time to study all communities in Osun State among other logistics. Also, the demographic factors of the respondents will carefully study before the administration of research instruments such factors include: age, gender, academic level etc. Despite the scope, the findings from the study will be generalized to all communities in Osun state.
1.6 Significance of the Study
It is expected that at the end of this study, it will update knowledge within the framework of the study. Particularly, it will assist people’s views on the usefulness of mass media, particularly radio in general development, social mobilization, and creating awareness among people.
Media practitioners will also gain from the research findings as it will expose them to what responsibilities media are to play in society. This study, hopefully, will help to identify the roles played by the mass media especially radio as an agent of social mobilization in Nigeria.
This study also intends to help in determining whether the programmes, news, features, and commentaries of radio have any effect on their audience on social mobilization. The solutions and recommendations that are made after this study, contributes to the growth and development of broadcast media as a powerful instrument for cultural heritage and socio-mobilization. It will also serve as reference material for future researchers who may want to expand or explore on this study or related to this work.
1.7 Operational Definition of the Terms
Impact: The contribution being played by one part or something to bring change(s) in the other part or another thing.
Radio: A medium of mass communication that broadcast massage using electromagnetic waves to a widely dispersed, heterogeneous audience, for the purpose of educating, entertaining and enlightening.
Message: It is the transmitted stimulus from one person called source to another called receiver for the purpose of creating understanding.
Community: People who reside in local areas which could be a town or village such as Iloko-Ijesa.
Community Development: It entails the progress and positive changes on community that make it improve.
Anaye Community: This is one of the popular and strategic areas in Ilesha-town in Osun State.
ROLE OF RADIO BROADCASTING ON RURAL DEVELOPMENT
PROJECT DETAILS:
Format = MS Word, Price = ₦4000, Chapter = 1-5, Pages = 52, References = Yes, Questionnaire =Yes, Table of Contents = Yes and Abstract = Yes
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