ASSESSMENT OF NEWSPAPER READERSHIP OF FASHION PAGES AMONG UNIVERSITY STUDENTS

ABSTRACT: The study assessed newspaper readership of fashion pages among university students. The study was anchored on Uses and Gratifications Theory. A Survey research method was adopted and questionnaire was employed as data collection instrument. The respondents were selected using accidental sampling technique. The data were analysed in frequency and percentage method. The results showed that students of UNILAG attached great importance to the reading of fashion stories and styles on the pages of the selected newspapers which are Sunday Punch, Sunday Vanguard and Sunday Sun. The result of this research revealed that fashion page(s) on newspapers is one of the most read contents among students, as fashion is one of the most imitated acts in the world. The study however, recommended that newspaper publishers and editors should improve on the contents of their fashion page(s) in order to attract more readers to their publication.


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