This research work was aimed at analysing the impact of Silverbird entertainment programmes on youths in Lagos metropolis. Cultivation theory was used to advance how television influence behaviour in of youth in Lagos. The research method used was the survey method and questionnaire was the instrument. Simple random sampling was used to select respondents within Lagos metropolis. The research used descriptive statistics with the use of frequency and percentage table was used to present the data collected. Out of 200 copies of the administered questionnaire, only 180 were fully completed and analysed. Findings show that (66.7%) strongly agreed that tv influence youth in a number of ways. Also, the finding revealed that SilverBird’s entertainment programmes have contributed negatively to behavioural changes of youths in Lagos metropolis with 85 respondents (47.2%) attested to that fact. It is recommended that research should be carried out by television producers to measure the acceptability and effectiveness of their programme messages.
Related: entertainment programme, silverbird tv, television on youth, cultivation theory