PRINT MEDIA AS ELECTIONEERING CHANNELS IN NIGERIA

ABSTRACT: The essence of this study is to appraise the relevance of the print media as electioneering channels in Nigeria. The paper used Agenda Setting Theory to justify the significance of print media in determining what the electorate know about party candidates, manifestoes and other political activities such as voting process, rule etc. Survey method was adopted to generate the needed data while 120 copies of questionnaires were printed and administered to 120 respondents selected using the accidental sampling method to pick respondents within the three senatorial districts in Lagos state. The data analysis technique used was the frequency and percentage method with tables. The findings revealed that print media played a unique role in the governorship election in Lagos State on various political matters ranging from how to participate in politics, how to register as voters; how to cast their votes on election day and what to do and say after election e. t. c. The research recommends that newspapers should be free from few influential politicians to avoid turning the paper into tools of propaganda.


ELECTIONEERING

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ELECTIONEERING

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