ABSTRACT: The study appraised the impact of ICTs on mass media performance. The study was anchored on the Diffusion of Innovation theory. A survey research method was employed to carry out the research while questionnaire was administered to respondents within OSBC. The data collected were analysed in frequency and percentage method. Findings showed that news gathering and dissemination, photo and video editing, adverts and commercials, and cartoons and animations are some of the areas in which the impact of ICTs have been felt in journalism. Also, findings showed that modern communication technologies make journalism practice more lively and interactive, make news gathering and dissemination faster, help reduce human efforts and time, and also make the media more productive. The study recommended that for media organizations particularly OSBC to fully appreciate the impact of ICTs in performing its duties, there is need to ensure adequate training of members of staff, find a solution to an epileptic power supply, and also avoid the publication of false and unverified stories on the online media.
Keywords: ICTs ON MASS MEDIA PERFORMANCE
“APPRAISING THE IMPACT OF ICTs ON MASS MEDIA PERFORMANCE”