The research examined the Influence of Reality TV Series on Youth in Lekki Phase 1 Area of Eti-Osa Local Government”. MTN project fames is one of the strategies adopted to improve the image and enhanced the contribution of MTN to the hosting nation, by organizes different activities, programme and sporting events such as: “MTN Project Fame”, “Who wants to be a Millionaire” among other things to entertain and promote brand image of the sponsor. Survey research method was employed to elicit data from the Youth in Lekki Phase 1 Area of Eti-Osa Local Government who were believed to be regular viewers of the MTN project fame. One hundred and twenty (120) copies of questionnaire were administered and one hundred and ten (110) copies were retrieved immediately as the researcher monitor its distribution very well while the information elicited from participants were analysied using simple statistic of freequecny and percentage method coupled with questionnaires. It was obtained that the programme commands large viewership among the population. Youth tend to discover their talent through the programme. It was recommended that MTN Project Fame should extend the show beyond the city media to the rural or community television stations in order to catch the attention of the rural dwellers as well.
Extraction is an abstract
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