APPRAISING THE IMPACT OF ICTs ON MASS MEDIA PERFORMANCE

The purpose of this study was to find out the impact of Information and Communication Technologies (ICTs) on mass media performance. The study was anchored on the Diffusion of Innovation theory. Survey research method was employed to carry out the research with 100 copies of questionnaire were administered to respondents within OSBC.  the data collected were analysed in frequency and percentage method. Findings showed that news gathering and dissemination, photo and video editing, adverts and commercials, and cartoons and animations are some of the areas in which the impact of ICTs have been felt in journalism. Also, findings showed that modern …READ MORE …

INFLUENCE OF REALITY TV SERIES ON YOUTH

The research examined the Influence of Reality TV Series on Youth in Lekki Phase 1 Area of Eti-Osa Local Government”. MTN project fames is one of the strategies adopted to improve the image and enhanced the contribution of MTN to the hosting nation, by organizes different activities, programme and sporting events such as: “MTN Project Fame”, “Who wants to be a Millionaire” among other things to entertain and promote brand image of the sponsor. Survey research method was employed to elicit data from the Youth in Lekki Phase 1 Area of Eti-Osa Local Government who were believed to be regular …READ MORE …