IMPACT OF COMMUNICATION ON ORGANIZATION EFFICIENCY

ABSTRACT: The study examined the impact of communication on organization efficiency using Osun State University, Osogbo as a reference.  Communication is the basis of human interaction and development since no human being can survive in isolation from others. However, effective communication fosters unity, understanding, and general development. Communication models and communication processing theory were also adopted. While survey research method with questionnaires was adopted to elicit data from the respondents within Osun State University, Osogbo who were mainly students, teaching and non-teaching staffs that were drawn using a simple random sampling technique. The data collected were analyzed and interpreted using a table coupled with a simple frequency and percentage method of statistics. It was recommended that UNIOSUN through the public relations unit is expected to have a page or group or room on social media like Facebook and Twitter which shall be solely managed by the Public relations department or Unit of the institution or any other authorized body or person. Such group could be titled “Welcome to Osun State University, Osogbo”, “UNIOSUN Connect”, e.t.c while the approval of member shall base on proper verification.   Also, suggestion boxes are expected to be placed in some strategic locations within the campus and Public relations and students affairs should regularly check them.


CHAPTER ONE

1.0    Introduction

1.1    Background to the Study

Communication is an essential tool in human society but people hardly recognize its merit in our day to day activities. For a successful implementation of programmes one needs to interact with one another.

In the management of any business, communication is a means by which ideas, thoughts and views are passed from management to staff and vice-versa.

Human development and interactions depends on communication and without communication man cannot survive in society since no man can live in isolation of others.

Communication as a process of exchanging ideas, attitudes, feelings and information through an appropriate channel from one person to the other is a basis for every human endeavour; it prompts people to act and think in certain ways and touches every sphere of human activity (Silver 2000).

Also, in any organization, the aim and objective is to maximize profit as much as possible and this can only be achieved if there is effective communication between the management staff and the workers.

According to Chapel and Read (1974) communication has become more necessary in an organization just as production and distribution have become necessary and if communication is effective it saves time and increases output in a business organization.

Communication is effective only when the message sent has been successfully received, decoded, and understood. Communication is the bridge between the management, employees and the general public.

With this research work, the management of the company will be able to see how communication can increase the productivity and profitability of a company.

Also, it will help to see how information flows between the management and the entire employees and vice-versa assist in making quick management decisions.

It is, therefore, necessary for effective interactions in an organization, both among themselves and with others that are dealing with their company. The inference here is that communication breakdown is the single greatest barrier to corporate excellence. To avert this, conventional Industrial Relations see effective channels of communication (between the employer and its managers on one hand, and the employees and their representatives on the other hand) as essential for eliminating misunderstandings and ultimately the industrial conflicts.

 Effective communication thus becomes one of the basic ingredients needed for safe-piloting of organizations since it has been acknowledged that conflict is inevitable in any organization. From time to time with workforce, regular interactive relationship between the superiors and the subordinates arid within the superiors as well as within the subordinates effective communication is seen as genuine panacea for industrial harmony and better ground for realization of the organization’s objectives.

Over the years, communication experts have realized that effective communication is fundamental to the survival of organizations and it is c1assfied as an important element of human beings besides the physical requirements of food and shelter. It is against this background that this study examines the impact of communication on organizational’s efficiency with a focus on the Osun State University, community.

1.2    Statement of the Problem

Many managers and top management team especially in government firms strongly feel that whatever they are doing is the final since they are in the highest rank office and not carrying junior staffs under them along in decision making.

While many organizations neither create room nor are interested in knowing the feelings of both their internal and external publics.

Other things to note are the nature and type of communication system within Osun State University, community. What is the level of effectiveness and efficiency of communication in an organization?

It is against this background that this research tries to find out the impact of communication on an organization’s efficiency.

1.3    Research Questions

  1. Does Osun State University create room for the internal and external public to express their feeling?
  2. What are the problems facing Osun State University in achieving effective communication?
  3. How does Osun State University generate feedback from information disseminated to its publics?
  4. To what extent has Osun State University used communication to achieve smooth running of academic calendar?
  5. What are the benefits of effective communication in an academic environment? 
  6. How can Osun State University achieve effective communication between and among its internal and external publics?

1.4    Objectives of the Study

  1. To find out the extent to which UNIOSUN used communication in achieving smooth running of the academic calendar
  2. To know whether Osun State University creates room for the internal and external public to express their feeling.
  3. To determine the major problems facing UNIOSUN in achieving effective communication.
  4. To determine how UNIOSUN generates feedback from information disseminate to its           publics.
  5. To know some of the benefits of effective communication in an academic environment?
  6. To determine how UNIOSUN can achieve effective communication between and among its internal and external publics?

1.5    Scope of the Study

          The research which examines the impact of communication on an organisational’s efficiency has been narrowed in scope through the case study of Osun State University, community. Since it will be very difficult if not impossible to study all organizations in Nigeria due to the time available to carry out this research, fund, materials, geographical structure of Nigeria and other considerable factors.

          Therefore, the concept of communication, type of communication in an organization, the benefit of communication, the effect of poor communication and many will be discussed.

          However, the findings of this research will be generalized on all other organization particularly in an academic environment.

 1.6    Significance of the Study

          Work of this nature will be beneficial to large number of individuals grow is companies and future researchers.

          This work when completed will help companies or organizations and industries to know the importance of communication in all their daily activities, how to communicate effectively and the need to get feedback from all their communication.

          Future researchers will find this report useful to guide them and serve as a starting point while writing project, paper, research and other work relating to this.

          Finally, the research will form part of academic work that will contribute to the existing knowledge in the field of mass communication public relations, business administration, etc.

          Communication students without double will gain from this piece to know what is expected of them as a communicator and public relations officer, media assistance, e.t.c in an organization, how to achieve effective communication, and ways to curb crisis in an organization using various communication strategies and media.

1.7    Operational Definition of the Terms

Impact: It refers to the effect or influence of communication in an organization.

Communication: This is a process of sharing, passing and exchange of information idea, concept, feeling etc between and among member of an organization.

Organization: This is a group of people coming together with a particular purpose or common goals such as Osun State University, Osogbo.

Organisation Efficiency: This entails the overall performance of staff usually with the aids of communication.

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