APPRAISING THE IMPACT OF GATEKEEPING ON NEWS CREDIBILITY OF A BROADCAST MEDIA

The research appraised the Impact of Gatekeeping on News Credibility of Broadcast Media with a focus on Radio Lagos 107.5 FM. The study was anchored on Source Credibility Theory. Survey research method was adopted while questionnaire was employed as data collection instrument.the data collected was analysied using requency and distribution. From the findings, it is clear that the role of gatekeepers cannot be overemphasized as it determines the quality of the media output or message. If the gatekeepers perform well, the integrity and reputation of the media will be effective. It is therefore recommended that media outfit should be employed qualified people that will be saddled with the role of opening and closing of information gate. Seminars and workshops should be continuous activities i.e. training and retraining of staff are essential. Media library should be updated and upgraded all the time because media practitioners are expected to know everything about something and something about everything. Media owners should allow the media managers and staff to operate freely so that the integrity of such organisation will be higher.

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Extraction is an abstract

 

Related: gatekeeping, gatekeeper, news credibility, broadcast media

 

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