IMPACT OF PUBLIC RELATIONS IN ENHANCING HARMONY IN HIGHER INSTITUTIONS

Many authorities have contributed immensely to the success of defining public relations. The IBPR defines public relations as a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. According to Roger Hayward as quoted by Adegoke (2001:1) public relations is the propagation of the personality of the organization. This states the importance of communication between the organization and its publics. Roger Hayward’s definition has something to do with the British Institute of Public Relations (IBPR) definition because both state the duty of public relations officers in promoting, projecting and representing the organization …READ MORE …

IMPACT OF BILLBOARD ADVERT CAMPAIGNS ON CAMPUS CULTISM AMONG STUDENTS

The research examined the Impact of Billboard Advert Campaigns on Campus Cultism among National Diploma Students of Osun State Polytechnic, Iree. Cultism’s activities have turn most of the citadel of learning into citadel of violence as many lives and property have lost and damaged. Realizing the havoc which cultism has wrecked on both members and non-members of the academic community, all hands must be on deck to combat the menace. Besides, if the tertiary institutions’ administration would come back to its glorious past as well as prepare the nation for the better future, there is the need to rediscover and …READ MORE …

ROLE OF PUBLIC RELATIONS IN LOCAL GOVERNMENT ADMINISTRATION

Many authorities have contributed immensely to the success of defining public relations. According to Jerkins (1985), defines public relations as the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. According to International Public Relations Institute (IPRI) has in this regard offered this all embracing definition of public relations as a management function of a continuing and planned character through which public and private organizations and institutions seek to win and retain the understanding, sympathy and support of those with whom they are or may be concerned by evaluating public opinion about …READ MORE …