TRENDS IN THE USE OF MODELS IN THE NIGERIA ADVERTISING INDUSTRY (A study of Pepsi)

CHAPTER ONE 1.0       INTRODUCTION Background to the Study             Models or celebrities’ endorsement or celebrity branding is a form of an advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters. In this study model and celebrity will be used interchangeably as the two connote the same thing in this as far as this study is a concern.             Marketers use popular models endorsers in hopes that the …READ MORE …