IMPACT OF RADIO ON VOTING BEHAVIOUR OF ELECTORATE IN 2018 EKITI GOVERNORSHIP ELECTION

Abstract The study examined the impact of radio on voting behaviour of electorate in the 2018 Ekiti governorship election with a particular focus on Ikole-Ekiti. Several efforts and empirical research have shown that mass media most especially radio plays a significant role in educating, enlightening, sensitizing and general mobilization of electorate for political development. Radio is the most effective channels of political education because it offers signal in every nooks and crannies of society and it is very rich in educating, enlightening, mobilizing the electorates for political participation. Survey research method was adopted coupled with 100 copies of questionnaire that …READ MORE …