COMPARATIVE ANALYSIS OF MEDIA MANAGEMENT IN PRINT AND BROADCAST INDUSTRY

Abstract The research comparatively analyse media management in print and broadcast industry with a specific focus on NTA, Osogbo and Osun Defender Newspaper. The rationale for carrying out this study is to know the importance of management in media organisation, how media management influence media operations, staff performance and general success, management is sine qua non to the successful operation and survival of media outfits in Nigeria and everywhere in the world. The study was anchored on management theories which are Behavioural and Human Relations Management Theories, Fredrick Taylor’s Scientific Management Theory, System Theory and Contingency Theory. Survey research method …READ MORE …

PROBLEMS AND PROSPECTS OF MEDIA MANAGEMENT IN NIGERIA

ABSTRACT Management is core to every organization who is aiming at succeed whether or public organization to include media organization. The research therefore, examines the problems and prospects of media management in Nigeria with a case study of Osun State Broadcasting Corporation. Survey research method is adopted while 100 copies of questionnaire were administered to 100 respondents who were drawn using simple random sampling technique. Data collected were analysed using frequency and percentage method. It is safe to conclude that OSBC managerial approach to issues is effective, while management performance is very high. However, in adequate freedom, poor funding, infrastructural …READ MORE …