COMMUNICATION EFFECTIVENESS OF NEWSPAPER GRAPHICS AND READERSHIP

Abstract The study examined the communication effectiveness of newspaper graphics and readership. Graphic arts play a very prominent role in newspaper and in the print media in general. It communicates messages even to the illiterates. Also, from the data analysis and findings, it is observed that graphic arts draw the attention of readers to the most prominent news and issue especially when placed at the front page of a newspaper while it also used to set agenda on what public will debate upon that day. In fact the headline scanners and graphics scanner always find it easy to know the …READ MORE …

IMPACT OF GRAPHIC ARTS IN THE PUNCH NEWSPAPER

Abstract The study the impact of graphic art in the Punch newspaper. Graphic arts play a very prominent role in newspaper and in the print media in general. It communicates messages even to the illiterates. Also, from the data analysis and findings, it is observed that graphic arts draw the attention of readers to the most prominent news and issue especially when placed at the front page of a newspaper while it also used to set agenda on what public will debate upon that day. In fact the headline scanners and graphics scanner always find it easy to know the …READ MORE …