COMPARATIVE ANALYSIS OF MEDIA MANAGEMENT IN PRINT AND BROADCAST INDUSTRY

Abstract The research comparatively analyse media management in print and broadcast industry with a specific focus on NTA, Osogbo and Osun Defender Newspaper. The rationale for carrying out this study is to know the importance of management in media organisation, how media management influence media operations, staff performance and general success, management is sine qua non to the successful operation and survival of media outfits in Nigeria and everywhere in the world. The study was anchored on management theories which are Behavioural and Human Relations Management Theories, Fredrick Taylor’s Scientific Management Theory, System Theory and Contingency Theory. Survey research method …READ MORE …

MEDIA MANAGEMENT AND OPERATIONS OF PARROT FM, OGBOMOSHO

ABSTRACT The research examines media management and operation of Parrot F.M. Ogbomosho. The study was anchored on three management theories which are Behavioural and Human Relations Management Theories, Fredrick Taylor’s Scientific Management Theory and Contingency Theories. The survey research method was adopted in which 100 copies of questionnaires were administered to the respondents that were drawn within Parrot F.M. Ogbomosho using non-probability sampling technique (purposive sampling) out of which 90 copies were correctly filled and analyzed. The data were analyzed using frequency and percentage table method. Findings revealed that fund is the core problem facing Parrot F.M. Ogbomosho while it …READ MORE …